{"id":476,"date":"2013-02-20T00:22:41","date_gmt":"2013-02-20T00:22:41","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=476"},"modified":"2013-02-20T22:03:23","modified_gmt":"2013-02-20T22:03:23","slug":"qr-codes-used-to-support-veterans","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/qr-codes-used-to-support-veterans\/","title":{"rendered":"QR Codes Used to Support Veterans"},"content":{"rendered":"

\"31169-full\"<\/a>This past Veterans Day you may have noticed a change to Heinz Ketchup\u2019s label.\u00a0 Besides the new red, white and blue colors, you would have noticed a QR code with the headline \u201cOur Turn to Serve.\u201d\u00a0 This \u201cOur Turn to Serve\u201d campaign was more than just a typical marketing campaign, it also helped raise awareness and money for the Wounded Warrior Project, a non-profit organization whose mission it is to honor and empower wounded veterans.<\/p>\n

This QR code and description of the campaign could be found on all Heinz bottles at restaurants across the country. Using the QR code allowed Heinz to connect with potential supporters at the very moment they were using their product.\u00a0 This ensured huge participation.<\/p>\n

Upon scanning the QR code on the back of the bottle you would be directed to a mobile optimized landing page.\u00a0 From here you had the choice of sending a personalized \u201cThank You\u201d card to a wounded veteran, and\/or you could choose to \u201cLike\u201d Heinz\u2019s Facebook page.\u00a0 If you chose to \u201cLike\u201d their Facebook page, Heinz would then donate $.57 to The WWP.<\/p>\n

The results of the campaign were fantastic, both for Heinz Ketchup and the Wounded Warrior Project.\u00a0 The \u201cOur Turn to Serve\u201d campaign netted Heinz over 60 million media impressions, thousands of Facebook \u201cLikes\u201d and comments, all which in turn helped increase the Heinz brand. The campaign also helped wounded veterans as it ended up donating over $200,000 to the Wounded Warrior Project and sent over 75,000 \u201cThank You\u201d cards to wounded Veterans.<\/p>\n

Heinz understood that a QR code could be a great way to connect with their customers and the \u00bd million QR code scans the campaign totaled is proof of that.\u00a0 More companies should start using this technology in similarly creative ways to help drive business, increase their brand and\/or help push some charitable cause like Heinz has done here.\u00a0 If you aren\u2019t using QR codes<\/a> to connect your traditional media with your mobile media, you are certainly behind the times but more importantly, you are falling behind in promoting your brand and likely losing potential customers.<\/p>\n