{"id":45,"date":"2012-03-02T00:44:50","date_gmt":"2012-03-02T00:44:50","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=45"},"modified":"2012-05-22T01:50:17","modified_gmt":"2012-05-22T01:50:17","slug":"the-5-statistics-everyone-should-know-about-qr-codes","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/the-5-statistics-everyone-should-know-about-qr-codes\/","title":{"rendered":"The 5 Statistics Everyone Should Know about QR Codes"},"content":{"rendered":"<p>QR Codes have detractors. Some simply find them inelegant, others suggest that the codes are destined to be a short-lived marketing fad. But the hard data on QR codes suggests otherwise. Just last week,\u00a0 ComScore research published &#8220;Mobile Future in Focus&#8221;, a comprehensive study of the mobile marketing landscape which contained some enlightening stats on QR Code engagement. The complete study can be downloaded <a href=\"http:\/\/www.comscore.com\/Press_Events\/Presentations_Whitepapers\/2012\/2012_Mobile_Future_in_Focus\">here,<\/a> but we&#8217;ll save you the trouble. Here are its five key findings on QR Codes:<\/p>\n<p><!--more--><\/p>\n<p><strong>1)\u00a0\u00a0 Over 55% of Americans are now smartphone users. Most are between 24-35. Men and women have adopted smartphones at about the same pace.<\/strong><\/p>\n<p><strong>2)\u00a0\u00a0 One in every five American smartphone users scanned a QR code in a retail store in 2011.<\/strong><\/p>\n<p><strong>3)\u00a0\u00a0 57% of those who scanned QR codes in 2011 did so at home on their mobile devices (users realized QR codes have value beyond on-the-go information)<\/strong><\/p>\n<p><strong>4)\u00a0\u00a0 One third of QR code scanners did so in response to a coupon or offer.<\/strong><\/p>\n<p><strong>5)\u00a0\u00a0 One quarter of QR code scanners did so to receive information on an event.<\/strong><\/p>\n<p>Taken together, these numbers clearly suggest that QR Code awareness and engagement is rising alongside Smartphone adoption. What\u2019s more, QR code users are growing more sophisticated, recognizing that QR Codes can quickly provide a variety of benefits\u2014from event info to product discounts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>QR Codes have detractors. Some simply find them inelegant, others suggest that the codes are destined to be a short-lived marketing fad. But the hard data on QR codes suggests otherwise. Just last week,\u00a0 ComScore research published &#8220;Mobile Future in Focus&#8221;, a comprehensive study of the mobile marketing landscape which contained some enlightening stats on [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6],"tags":[10,9],"class_list":["post-45","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-qr","tag-comscore","tag-statistics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 5 Statistics Everyone Should Know about QR Codes | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/the-5-statistics-everyone-should-know-about-qr-codes\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/the-5-statistics-everyone-should-know-about-qr-codes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/the-5-statistics-everyone-should-know-about-qr-codes\\\/\"},\"author\":{\"name\":\"Al Moore\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8f8eea2abdbc9848f6527bef4c7bc97\"},\"headline\":\"The 5 Statistics Everyone Should Know about QR Codes\",\"datePublished\":\"2012-03-02T00:44:50+00:00\",\"dateModified\":\"2012-05-22T01:50:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/the-5-statistics-everyone-should-know-about-qr-codes\\\/\"},\"wordCount\":223,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\"},\"keywords\":[\"Comscore\",\"Statistics\"],\"articleSection\":[\"Mobile Marketing Best Practices\",\"QR Codes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/qfuse.com\\\/blog\\\/the-5-statistics-everyone-should-know-about-qr-codes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/the-5-statistics-everyone-should-know-about-qr-codes\\\/\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/the-5-statistics-everyone-should-know-about-qr-codes\\\/\",\"name\":\"The 5 Statistics Everyone Should Know about QR Codes | Qfuse\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#website\"},\"datePublished\":\"2012-03-02T00:44:50+00:00\",\"dateModified\":\"2012-05-22T01:50:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/the-5-statistics-everyone-should-know-about-qr-codes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qfuse.com\\\/blog\\\/the-5-statistics-everyone-should-know-about-qr-codes\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/the-5-statistics-everyone-should-know-about-qr-codes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 5 Statistics Everyone Should Know about QR Codes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\",\"name\":\"Qfuse News | QR Code Management System\",\"description\":\"Bridging the Gap Between Online and Offline Media\",\"publisher\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\"},\"alternateName\":\"News about QR Code Management for Industrial Use\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\",\"name\":\"Quick Fuse Media\",\"alternateName\":\"Qfuse\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Qfusetag_FNL.jpg\",\"contentUrl\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Qfusetag_FNL.jpg\",\"width\":736,\"height\":246,\"caption\":\"Quick Fuse Media\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/qfuse\",\"https:\\\/\\\/x.com\\\/qfuse\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8f8eea2abdbc9848f6527bef4c7bc97\",\"name\":\"Al Moore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b16f96b0aee4fba5bd51a56a93b5add2d4a6d05401165430a94e4382f85f4f4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b16f96b0aee4fba5bd51a56a93b5add2d4a6d05401165430a94e4382f85f4f4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b16f96b0aee4fba5bd51a56a93b5add2d4a6d05401165430a94e4382f85f4f4?s=96&d=mm&r=g\",\"caption\":\"Al Moore\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The 5 Statistics Everyone Should Know about QR Codes | Qfuse","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qfuse.com\/blog\/the-5-statistics-everyone-should-know-about-qr-codes\/","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qfuse.com\/blog\/the-5-statistics-everyone-should-know-about-qr-codes\/#article","isPartOf":{"@id":"https:\/\/qfuse.com\/blog\/the-5-statistics-everyone-should-know-about-qr-codes\/"},"author":{"name":"Al Moore","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/person\/a8f8eea2abdbc9848f6527bef4c7bc97"},"headline":"The 5 Statistics Everyone Should Know about QR Codes","datePublished":"2012-03-02T00:44:50+00:00","dateModified":"2012-05-22T01:50:17+00:00","mainEntityOfPage":{"@id":"https:\/\/qfuse.com\/blog\/the-5-statistics-everyone-should-know-about-qr-codes\/"},"wordCount":223,"commentCount":0,"publisher":{"@id":"https:\/\/qfuse.com\/blog\/#organization"},"keywords":["Comscore","Statistics"],"articleSection":["Mobile Marketing Best Practices","QR Codes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/qfuse.com\/blog\/the-5-statistics-everyone-should-know-about-qr-codes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/qfuse.com\/blog\/the-5-statistics-everyone-should-know-about-qr-codes\/","url":"https:\/\/qfuse.com\/blog\/the-5-statistics-everyone-should-know-about-qr-codes\/","name":"The 5 Statistics Everyone Should Know about QR Codes | Qfuse","isPartOf":{"@id":"https:\/\/qfuse.com\/blog\/#website"},"datePublished":"2012-03-02T00:44:50+00:00","dateModified":"2012-05-22T01:50:17+00:00","breadcrumb":{"@id":"https:\/\/qfuse.com\/blog\/the-5-statistics-everyone-should-know-about-qr-codes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qfuse.com\/blog\/the-5-statistics-everyone-should-know-about-qr-codes\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/qfuse.com\/blog\/the-5-statistics-everyone-should-know-about-qr-codes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qfuse.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The 5 Statistics Everyone Should Know about QR Codes"}]},{"@type":"WebSite","@id":"https:\/\/qfuse.com\/blog\/#website","url":"https:\/\/qfuse.com\/blog\/","name":"Qfuse News | QR Code Management System","description":"Bridging the Gap Between Online and Offline Media","publisher":{"@id":"https:\/\/qfuse.com\/blog\/#organization"},"alternateName":"News about QR Code Management for Industrial Use","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qfuse.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/qfuse.com\/blog\/#organization","name":"Quick Fuse Media","alternateName":"Qfuse","url":"https:\/\/qfuse.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2023\/02\/Qfusetag_FNL.jpg","contentUrl":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2023\/02\/Qfusetag_FNL.jpg","width":736,"height":246,"caption":"Quick Fuse Media"},"image":{"@id":"https:\/\/qfuse.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/qfuse","https:\/\/x.com\/qfuse"]},{"@type":"Person","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/person\/a8f8eea2abdbc9848f6527bef4c7bc97","name":"Al Moore","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9b16f96b0aee4fba5bd51a56a93b5add2d4a6d05401165430a94e4382f85f4f4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9b16f96b0aee4fba5bd51a56a93b5add2d4a6d05401165430a94e4382f85f4f4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b16f96b0aee4fba5bd51a56a93b5add2d4a6d05401165430a94e4382f85f4f4?s=96&d=mm&r=g","caption":"Al Moore"}}]}},"_links":{"self":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":12,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/45\/revisions"}],"predecessor-version":[{"id":55,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/45\/revisions\/55"}],"wp:attachment":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/categories?post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/tags?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}