{"id":388,"date":"2013-02-06T13:28:58","date_gmt":"2013-02-06T13:28:58","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=388"},"modified":"2013-02-06T13:28:58","modified_gmt":"2013-02-06T13:28:58","slug":"a-winery-that-understands-mobile-marketing-and-qr-codes","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/a-winery-that-understands-mobile-marketing-and-qr-codes\/","title":{"rendered":"A Winery That Understands Mobile Marketing and QR Codes"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/02\/brancottqr1box.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-390\" alt=\"brancottqr1box\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/02\/brancottqr1box-300x194.jpg\" width=\"300\" height=\"194\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/02\/brancottqr1box-300x195.jpg 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/02\/brancottqr1box.jpg 542w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Brancott Estate, a winery from New Zealand, is one of the latest examples of good QR code use and attempting to think outside the box to engage with consumers and provide additional value.<\/p>\n<p>What Brancott Estate did was simply place an easily scanable QR Code on the back of their wine bottles.\u00a0 This QR code allows the customer to see various facts about their 14 different wines.\u00a0 For example, upon scanning the code you can go to a page where you can find the best meal matches with your particular Brancott Estate wine you are about to open.\u00a0 In addition, you can read about the vineyard itself, how best to drink the wine, and more in depth explanations of the flavors and aromas for you wine aficionados out there.<\/p>\n<p>Brancott Estate is light years ahead of the curve when it comes to their mobile marketing having created a mobile app in addition to their QR code use.\u00a0 And though their QR code use isn\u2019t the most creative use I have ever seen, it is incredibly functional, interesting, and certainly provides additional value to the consumer.\u00a0 Other wine and food and beverage companies would be smart to replicate Brancott Estate if they wish to move into the 21<sup>st<\/sup> century of marketing and advertising.<\/p>\n<p>If you are in marketing and haven\u2019t begun to use mobile marketing or QR codes to connect your offline and online media, be sure to educate yourself on the subject and search out <a href=\"http:\/\/www.qfuse.com\/\">companies<\/a> that can help you orchestrate a campaign like the one you see above.<\/p>\n<p><iframe loading=\"lazy\" title=\"Brancott Estate: The World&#039;s Most Curious Bottle - Wine\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tSmBmos6TVo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brancott Estate, a winery from New Zealand, is one of the latest examples of good QR code use and attempting to think outside the box to engage with consumers and provide additional value. What Brancott Estate did was simply place an easily scanable QR Code on the back of their wine bottles.\u00a0 This QR code [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-388","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Winery That Understands Mobile Marketing and QR Codes | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/a-winery-that-understands-mobile-marketing-and-qr-codes\/\" \/>\n<script type=\"application\/ld+json\" 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