{"id":291,"date":"2013-01-17T18:50:14","date_gmt":"2013-01-17T18:50:14","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=291"},"modified":"2013-10-27T01:52:53","modified_gmt":"2013-10-27T01:52:53","slug":"j-c-pennys-creative-use-of-qr-codes","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/j-c-pennys-creative-use-of-qr-codes\/","title":{"rendered":"J.C. Penny's Creative Use of QR Codes"},"content":{"rendered":"

\"\"<\/a>It seems like every day there is a new creative way individuals and companies are using QR codes to improve customer experience<\/a>, get a message out, increase sales, or simply to entertain people.\u00a0 The latest use I stumbled upon was J.C. Penny using QR codes to create added value for their holiday customers<\/strong>.<\/p>\n

Getting Creative with Personalized Voice Messages<\/h2>\n

It seems like the companies, or individuals, who use QR codes the best are those that are able to think out of the box and J.C. Penny sure did that here.\u00a0 When a customer came into the store and purchased a gift they could also pick up a \u201cSanta Tag\u201d.\u00a0 What this tag allowed them to do is attach a personalized voice message with their gift, so when the gift is opened on Christmas morning the recipient also received an audio season\u2019s greetings as well<\/strong>.<\/p>\n

How this worked was each \u201ctag\u201d was equipped with a QR code<\/a>.\u00a0 The customer would scan the QR code and be prompted to give their voice greetings.\u00a0 Their greetings would then be recorded, the \u201ctag\u201d then taped to the gift (each \u201ctag\u201d has adhesive on one side) and on Christmas morning when the recipient receives the gift he\/she would be prompted to scan the QR code and the recorded message would be played.\u00a0 How cool is that?!<\/p>\n

The Benefits of Using a QR Code Creatively<\/h2>\n

This sort of QR code use may not increase efficiency, or drive sales, but it certainly creates a value added for the customer and may even help improve customer loyalty<\/strong>.\u00a0 These sorts of creative experiences for the customer and recipient will certainly be remembered and increase the goodwill of those involved.<\/p>\n

J.C. Penny is just one more example of how creative uses for QR Codes abound and can improve a customer\u2019s experience.\u00a0 It is a wonder why so few companies have yet to jump on the QR code bandwagon.<\/p>\n