{"id":26,"date":"2012-02-27T08:23:09","date_gmt":"2012-02-27T08:23:09","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=26"},"modified":"2012-05-22T01:50:42","modified_gmt":"2012-05-22T01:50:42","slug":"qr-101-when-to-use-a-qr-code","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/qr-101-when-to-use-a-qr-code\/","title":{"rendered":"QR 101: When to Use a QR Code"},"content":{"rendered":"<p><strong>\u00a0<\/strong>QR codes are popping up everywhere for two reasons: they\u2019re a smartphone\u2019s best friend, and they\u2019re a powerful marketing tool. These funky little square bar codes deliver a lot of information in a way that\u2019s fast and easy for a phone to read. Plus, by providing a direct route to digital content that users actively engage with, they can instantly transform passive readers of printed ads into sales leads.<\/p>\n<p>While most people still don\u2019t interact with QR codes (either they don\u2019t understand what they are, don\u2019t have a smartphone, or simply tune them out), more and more people do. And because they take up very little space on an ad, marketers see them as a low-risk, high reward opportunity to engage with the growing mobile audience.<\/p>\n<p>But that doesn\u2019t mean QR codes are a smart move for everyone with a message to send. In fact, they work best only when four simple conditions are met. Here are the simple questions to ask yourself:<\/p>\n<p><!--more--><\/p>\n<p><strong>1) Will your QR Code appear in an area with smartphone service?<\/strong><\/p>\n<p>Don\u2019t laugh. A lot of QR Codes have appeared in subways or in the boonies. We\u2019ve also seen them on ads geared towards folks who don\u2019t typically even have smartphones. D\u2019oh!<\/p>\n<p><strong>2) Do you have a mobile site?<\/strong><\/p>\n<p>This one\u2019s a biggie actually. Anyone who scans your code has a smartphone, and has downloaded a QR reader app for it. That means they\u2019re reasonably tech-savvy, and have come to expect a seamless mobile web experience. A full website on a tiny smartphone screen is anything but seamless. It\u2019s irritating, and that\u2019s not good marketing.<\/p>\n<p><strong>3)\u00a0 Do you have <em>useful<\/em> information to offer that\u2019s directly relevant to your ad? <\/strong><\/p>\n<p>By incorporating a QR code into your ad, you\u2019re asking people to take extra time and energy to scan it and see where it leads. You\u2019ll alienate your potential leads you don\u2019t give them something real for that effort, so make sure that your QR code has a direct, clear connection to your ad message \u2013 whether it\u2019s more details about what you promise, a chance to enter a contest to win your product, or some other relationship.<\/p>\n<p><strong>4) Do you have an easy way to collect and act on data your visitors provide?<\/strong><\/p>\n<p>In addition to offering something of value to your QR visitors, you\u2019ll want to make it easy for them to get in touch with you. Make sure to add a clear call-to-action on the page your QR Code links to, and to get the info you need to follow up with those who took the time to engage with your site.\u00a0 Many successful QR campaigns request visitors enter their email address to \u201cunlock\u201d a free download, for example.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0QR codes are popping up everywhere for two reasons: they\u2019re a smartphone\u2019s best friend, and they\u2019re a powerful marketing tool. These funky little square bar codes deliver a lot of information in a way that\u2019s fast and easy for a phone to read. Plus, by providing a direct route to digital content that users actively [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6],"tags":[],"class_list":["post-26","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QR 101: When to Use a QR Code | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/qr-101-when-to-use-a-qr-code\/\" \/>\n<script type=\"application\/ld+json\" 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