{"id":175,"date":"2012-09-06T17:19:49","date_gmt":"2012-09-06T17:19:49","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=175"},"modified":"2012-09-06T17:19:49","modified_gmt":"2012-09-06T17:19:49","slug":"apple-and-google-will-never-build-in-a-qr-code-scanner-into-smartphones","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/apple-and-google-will-never-build-in-a-qr-code-scanner-into-smartphones\/","title":{"rendered":"Apple and Google Will Never Build-In a QR Code Scanner into Smartphones"},"content":{"rendered":"<p>It\u2019s true! \u00a0Google and Apple won\u2019t build-in QR Code scanning functionality unless marketers give consumers a <strong>good reason to scan<\/strong> QR Codes, make them <strong>easy to scan<\/strong>, and provide a <strong>frustration-free experience<\/strong> so consumers will scan again the next time they spot a QR Code.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-176 alignleft wrap\" title=\"apple-google-native-qr-code-scanner\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2012\/09\/apple-google-native-qr-code-scanner-300x261.png\" alt=\"\" width=\"300\" height=\"261\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2012\/09\/apple-google-native-qr-code-scanner-300x262.png 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2012\/09\/apple-google-native-qr-code-scanner.png 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Integrating QR Code scanning as a core function of the next generation of smartphones could be shot in the foot for companies like Google and Apple.\u00a0 Why, might you ask?\u00a0 When the average smartphone user scans a QR Code and has a frustrating experience <strong>they\u2019re not going to care <em>why it was a pain<\/em> and will likely <em>place blame on the phone itself<\/em><\/strong>.\u00a0 In short, Apple and Google will look bad because many marketers have ignored the basics of marketing altogether.\u00a0 (Check out <a href=\"http:\/\/qfuse.com\/learning\/dont-drop-the-ball-with-your-qr-code-campaign\">Easily Avoidable QR Code Mistakes<\/a> and <a href=\"http:\/\/qfuse.com\/learning\/qr-code-best-practices\">QR Code Best Practices<\/a> for more info on how to use QR Codes successfully.)<\/p>\n<p>Many supporters of QR Codes, including the Qfuse team, would love to see Apple and Google include a native QR Code scanner into the next release of their smartphone platforms because of <strong>the potential QR Codes have for connecting consumers and supporters to different organizations<\/strong>.\u00a0 In a recent <a href=\"http:\/\/techcrunch.com\/2012\/09\/01\/how-apple-and-google-could-make-qr-codes-mainstream\/\">Tech Crunch article<\/a>, Brenden Mulligan explained the situation very well: \u201cQR codes simplify {bridging the gap between the digital and physical worlds} even more. It\u2019s much easier for me to scan a code and have it take me directly to {an organizations} Twitter page than have to type in their username. Or even better, if I get a reward for taking a digital action, like filling out a survey, it\u2019s easier to get me to the survey with a scanned code than giving me a URL to enter.\u201d\u00a0 Brenden suggests, \u201cTo truly take QR codes to the mainstream, Apple and Google should actually build a scanner into the camera logic.\u201d\u00a0 We think he\u2019s right!<\/p>\n<p>A few weeks back Glenn Fleishman went as far as to post an <a href=\"http:\/\/tidbits.com\/article\/13098\">article on TidBITS<\/a> outlining how the QR Code scanning functionality could be built into iPhones.\u00a0 Glenn, you\u2019re definitely onto something!\u00a0 Regardless of how this plays out in the next generation of smartphones one thing is for certain: <strong>the better marketers get at engaging consumers with QR Codes, the greater the incentive Apple and Google will have to add a built-in native QR Code scanner<\/strong> into their smartphones and ultimately skyrocket the usage of this great technology.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s true! \u00a0Google and Apple won\u2019t build-in QR Code scanning functionality unless marketers give consumers a good reason to scan QR Codes, make them easy to scan, and provide a frustration-free experience so consumers will scan again the next time they spot a QR Code. Integrating QR Code scanning as a core function of the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6],"tags":[39,36,37,38,40],"class_list":["post-175","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-qr","tag-android","tag-apple","tag-google","tag-ios","tag-qr-code-scanner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple and Google Will Never Build-In a QR Code Scanner into Smartphones | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/apple-and-google-will-never-build-in-a-qr-code-scanner-into-smartphones\/\" \/>\n<script 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