{"id":1363,"date":"2014-01-21T01:13:18","date_gmt":"2014-01-21T01:13:18","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=1363"},"modified":"2014-01-21T01:13:18","modified_gmt":"2014-01-21T01:13:18","slug":"qr-codes-calls-to-action-and-buddy-biscuits","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/qr-codes-calls-to-action-and-buddy-biscuits\/","title":{"rendered":"QR Codes, Calls to Action, and Buddy Biscuits"},"content":{"rendered":"

\"Buddy<\/a>QR codes are only as good as their weakest link.\u00a0 What I mean by this is that for a QR code to be successful at serving its purpose, it must do everything well, otherwise it will either fail or not live up to its potential.\u00a0 For example, if your QR code lacks a solid call-to-action it is unlikely that your QR code will be a success.\u00a0 To illustrate a good call-to-action\u2014and my inspiration for this blog\u2014is a call-to-action from the dog treat brand \u201cBuddy Biscuit<\/a>s.\u201d<\/p>\n

A call-to-action is incredibly important if you are going to use QR codes, particularly if you plan on using them well.\u00a0 A call-to-action is the catalyst to spark interest in the target audience member to make them scan the QR code.\u00a0 Without this catalyst most people will simply go on with their day and fail to recognize the benefit of scanning your QR code.<\/p>\n

This does not mean your call to action needs to be elaborate or even specific in its description; it just needs to be something that will create enough interest or curiosity to convince someone to scan the code.<\/p>\n

\"Buddy<\/a>For example, on the back of this Buddy Biscuits dog treat bag, directly above the QR code, reads a simple but effective call-to-action: \u201cCheck this out!\u201d\u00a0 With an arrow pointing to the QR code.<\/p>\n

I know it might not seem like the greatest call-to-action at first glance, but it is effective.\u00a0 In fact I chuckled at it when I read it, and thought to myself how incredibly effective and yet kind of lame it was at the same time.\u00a0 This code doesn\u2019t tell you what you will receive by scanning the code, but it appeals to human nature and piques their curiosity.\u00a0 It makes you wonder what might be on the other side of that QR code, and increases the likelihood that you will scan the code.\u00a0 Which is the whole point in the end.<\/p>\n

Unfortunately the landing page isn\u2019t all that spectacular and most people who scan the code are likely to just quickly exit the page (why not offer some special deal for online orders, or a video of how the treats are made, or even just give me videos of puppies rolling around looking adorable\u2026actually that last one should be a no-brainer).\u00a0 But this brings me back to my original point: even if your call-to-action is perfect, every other part needs to be perfect as well.\u00a0 If people are convinced to scan your code because of your great call-to-action does it really matter if the content you are offering on the landing page is useless or uninteresting?\u00a0 Or if your interface is frustrating to use? \u00a0Or your code is too dense?\u00a0 Either way your QR code will fail to do its job.<\/p>\n

In the end you call-to-action is vitally important to the success of your code, but so is every other aspect.\u00a0 Your code is only as good as your weakest link, so make sure your weakest link is great.<\/p>\n","protected":false},"excerpt":{"rendered":"

QR codes are only as good as their weakest link.\u00a0 What I mean by this is that for a QR code to be successful at serving its purpose, it must do everything well, otherwise it will either fail or not live up to its potential.\u00a0 For example, if your QR code lacks a solid call-to-action […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1363","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"\nQR Codes, Calls to Action, and Buddy Biscuits | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/qr-codes-calls-to-action-and-buddy-biscuits\/\" \/>\n<script type=\"application\/ld+json\" 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