{"id":1351,"date":"2014-01-09T01:08:53","date_gmt":"2014-01-09T01:08:53","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=1351"},"modified":"2014-01-09T01:11:28","modified_gmt":"2014-01-09T01:11:28","slug":"scribner-the-publishing-industry-and-qr-codes","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/scribner-the-publishing-industry-and-qr-codes\/","title":{"rendered":"Scribner, The Publishing Industry, and QR Codes"},"content":{"rendered":"

\"Scribner<\/a>I was at my local Barnes & Noble the other day browsing for a new book to go along with the other ten half read books on my night stand when I picked up a book titled The Light Between Oceans<\/i>, by M. L. Stedman.\u00a0 I don\u2019t typically read fiction, now was I particularly interested in this book, but for some reason I picked it up to read the back.\u00a0 Much to my delight I found a gift in the form of a QR code staring back at me.\u00a0 Evidence that publishers\u2014in this particular case Scribner Publishing<\/a>\u2014are finally beginning to use this tool that has huge potential for the industry.<\/p>\n

What Scribner Publishing used this particular QR code for was to introduce M.L.Stedman to potential readers.\u00a0 The reason for this was that this book, The Light Between Oceans<\/i>, was Stedman\u2019s debut novel.\u00a0 Thus he likely is not well known to many potential readers and the QR code intends to help change that.<\/p>\n

With the QR code a potential reader now has the ability to learn more about the author and more about his new novel.\u00a0 In fact, Scribner Publishing provides some engaging content in the form of a video introducing Stedman and his work, as well as a short write up.<\/p>\n

\"Scribner<\/a>In addition to sharing the good word about Stedman, the Scribner mobile page also allows potential customers to learn about other authors and books that they publish, as well as share on social networks this particular book and author.\u00a0 Both great ways to advertise and increase sales.<\/p>\n

Though this is a nice little use of a QR code, there really is much more potential with QR codes in the publishing industry<\/a>.<\/p>\n

For example let\u2019s take a book like The Da Vinci Code<\/i>, by Dan Brown.\u00a0 There is a ton of content referenced in that book including art work, statues, engravings, city maps etc. that cannot be visually shown in the book without adding many pages.\u00a0 However, if small QR codes were placed throughout readers could then be connected with this content in a visual way so as to understand more deeply what it is they are reading.\u00a0 The reading experience is now an interactive one, and far more interesting.<\/p>\n

In a more obvious way QR codes can be used in non-fiction books, perhaps an economics book might use QR codes to point out various sources, graphs, or other visual evidence that helps the point being discussed.\u00a0 Or perhaps a history book on ancient Greece uses a QR code to take the reader to photos of the fields of Marathon, or the Acropolis.\u00a0 Or perhaps a Biography on Martin Luther King might use a QR code to take the reader to a video of his famous \u201cI Had a Dream\u201d speech.<\/p>\n

This is a start for Scribner Publishing, but as you can see there is a huge realm of possibilities with this great tool.\u00a0 Publishers just need to start thinking outside of the box.<\/p>\n

QR codes allow publishers to connect the physical world with the online world and greatly enhance the reading experience of their consumers.\u00a0 I do not think it is a stretch to say that the tool of QR codes can greatly alter the future of publishing and our daily reading experience.<\/p>\n","protected":false},"excerpt":{"rendered":"

I was at my local Barnes & Noble the other day browsing for a new book to go along with the other ten half read books on my night stand when I picked up a book titled The Light Between Oceans, by M. L. Stedman.\u00a0 I don\u2019t typically read fiction, now was I particularly interested […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1351","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"\nScribner, The Publishing Industry, and QR Codes | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/scribner-the-publishing-industry-and-qr-codes\/\" \/>\n<script type=\"application\/ld+json\" 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