{"id":1343,"date":"2014-01-08T00:50:17","date_gmt":"2014-01-08T00:50:17","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=1343"},"modified":"2014-01-08T00:50:17","modified_gmt":"2014-01-08T00:50:17","slug":"american-express-qr-codes-physical-advertisements-and-shopping-local","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/american-express-qr-codes-physical-advertisements-and-shopping-local\/","title":{"rendered":"American Express, QR Codes, Physical Advertisements, and Shopping Local"},"content":{"rendered":"

\"American<\/a>I was walking around Kennebunkport earlier this week and as I was about to enter a local kids boutique I noticed a sticker on their door from American Express.\u00a0 The sticker said \u201cShop Small.\u00a0 Support your local small businesses.\u201d\u00a0 But this sticker went one step further than most similar type stickers you might find on shop windows or bumper stickers.\u00a0 This window sticker contained a QR code which made it far more useful.<\/p>\n

Whether you agree with the whole \u201cshop local,\u201d \u201cshop small\u201d movement or not, one must admit that if you do indeed support such a thing it would certainly help to know what the relevant shops were and where they could be found.\u00a0 This is where a QR is able to come into play and help promote shopping local.<\/p>\n

In this particular case, when you scanned the QR code you were taken to a mobile optimized landing page with a header stating \u201cShop small and make a difference in your neighborhood.\u201d\u00a0 From here you can click on one of a various number of buttons such as \u201cdining,\u201d \u201cshopping\u201d, \u201centertainment\u201d etc.<\/p>\n

\"American<\/a>From there the American express mobile site brings up the various local businesses in the area that fall under those categories.\u00a0 For each business their contact info including phone number and address are listed.<\/p>\n

This is a great example of how a simple QR code can greatly enhance a physical advertisement<\/a>.\u00a0 A sticker simply saying \u201cshop small\u201d is a nice sentiment and all but what good does it really do?\u00a0 You add a QR code and all of a sudden it is more than just sentiment, it becomes useful.\u00a0 \u00a0Sure you could print out a list of all the local businesses for each category and stick them up all over a window, but that just isn\u2019t practical.\u00a0 A QR code fits the bill perfectly.<\/p>\n

This is relevant for any physical advertisement that could benefit from offering more information than just a simple slogan.<\/p>\n

For example if you have a physical advertisement that is trying to sell something, or convince someone to act in a certain way, say have someone download your new mobile application, a QR code is a perfect fit.\u00a0 It allows the potential consumer to access more information or be prompted at the moment of peak interest to act in a particular way\u2014such as scanning the code to download said app.<\/p>\n

Most physical adverts could benefit from a QR code.\u00a0 Just make sure it is actually serving a purpose and provides the consumer with something they actually would want and\/or benefit from.<\/p>\n

Also, if you are going to have a sticker similar to American Express<\/a>, it might be beneficially that the sticker associate with the proper local town, being in Kennebunkport I probably don\u2019t really care what the local stores are in Rensselaerville, NY.\u00a0 A lesson in double checking your QR code landing pages.<\/p>\n","protected":false},"excerpt":{"rendered":"

I was walking around Kennebunkport earlier this week and as I was about to enter a local kids boutique I noticed a sticker on their door from American Express.\u00a0 The sticker said \u201cShop Small.\u00a0 Support your local small businesses.\u201d\u00a0 But this sticker went one step further than most similar type stickers you might find on […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1343","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"\nAmerican Express, QR Codes, Physical Advertisements, and Shopping Local | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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