{"id":1335,"date":"2014-01-02T20:33:47","date_gmt":"2014-01-02T20:33:47","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=1335"},"modified":"2014-01-03T22:02:54","modified_gmt":"2014-01-03T22:02:54","slug":"advice-to-marketers-in-2014-stop-engaging-without-thinking","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/advice-to-marketers-in-2014-stop-engaging-without-thinking\/","title":{"rendered":"Advice to Marketers in 2014:
Stop \"Engaging\" without Thinking"},"content":{"rendered":"

\"Qfuse<\/a>In recent years the concept of \u201cengagement\u201d has grown to become a staple strategy in marketing, advertising, web development, PR and communications in general. The thinking goes that it’s no longer sufficient to simply get in front of your target audience with your brand’s messaging, you need to interact with them in some fashion for maximum exposure and influence.<\/p>\n

This tactic escalated into a trend back when social media began to gain traction as a commercial tool (for better or worse), and has only snowballed with the growth of mobile technologies \u2013 now you can engage with just about anyone, anywhere, at any time. It’s a tactic that has filtered down from big brands and agency thought leaders, to mom and pop shops of all types.<\/p>\n

When done correctly, interaction that is designed to connect with target audiences can create a deeper relationship with your brand and can be very compelling, so it\u2019s no wonder that \u201cengagement\u201d is what many marketers aspire to as a fundamental tactic for their campaigns.<\/p>\n

But the problem is that engagement for the sake of interaction alone can often leave a negative impression, rather than creating a positive impact. Time is the new commodity, and if you ask people to engage for a sub-par experience you are in effect wasting their time, something nobody appreciates.<\/p>\n

We\u2019ve all seen examples of attempts at engagement gone wrong:<\/p>\n