{"id":1330,"date":"2013-12-30T23:03:16","date_gmt":"2013-12-30T23:03:16","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=1330"},"modified":"2013-12-30T23:03:16","modified_gmt":"2013-12-30T23:03:16","slug":"fedex-office-incentives-and-qr-codes","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/fedex-office-incentives-and-qr-codes\/","title":{"rendered":"FedEx Office, Incentives, and QR Codes"},"content":{"rendered":"

\"FedEx\"<\/a>I was at the local FedEx store yesterday to print out some documents, scan, and email them (my office printer\/scanner broke) to ensure I have health insurance coverage for next year–perhaps a bit last minute on my part.\u00a0 To my surprise I was given a great example of how to incentivize QR code<\/a> use.<\/p>\n

While I was there waiting to get some help I noticed a sign with a QR code right at the register.\u00a0 On the sign was a great call-to-action titled \u201cWe listen\u201d in bold print.\u00a0 Below it the call to action asked for the customer\u2019s feedback on their experience, and in return they will receive a coupon towards their next purchase.<\/p>\n

When you scan the code you are then taken to a FedEx mobile site that lets you quickly and easily give your feedback about your experience in the store.\u00a0 Upon completing the survey you are given a coupon for 10% off your next in-center order and 25% off your next online \u201cFedEx Office Design and Print order.\u201d\u00a0 Not a bad deal for one minute of your time.<\/p>\n

\"FedEx1\"<\/a>It is this sort of coupon offer\u2014or it could be some other similar financial benefit or offer\u2014that can drastically help drive QR code scans.<\/p>\n

In this particular case FedEx may want to collect customer data to see where they might be able to improve their service, or make things more efficient, so they need to find a way to collect data.\u00a0 With a QR code, and a coupon offer to go along with it, they create a good incentive for customers to give their feedback but also, in turn, help to drive future sales with the same coupon.<\/p>\n

Obviously this FedEx example is just one of many.\u00a0 Perhaps, for another example, if you wanted to drive downloads of your mobile app you might include a coupon, or free shipping, or special deal for anyone who downloads the app.\u00a0 People enjoy these sort of deals and will take a few seconds out of their day for them.\u00a0 So no matter what your end goal is, if you can offer a free (besides the cost of time) financial incentive to your customers, you should see an improvement in your QR code conversion.<\/p>\n

Incentives work, so give incentives to you customers; both parties will be happy in the end.<\/p>\n","protected":false},"excerpt":{"rendered":"

I was at the local FedEx store yesterday to print out some documents, scan, and email them (my office printer\/scanner broke) to ensure I have health insurance coverage for next year–perhaps a bit last minute on my part.\u00a0 To my surprise I was given a great example of how to incentivize QR code use. While […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1330","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"\nFedEx Office, Incentives, and QR Codes | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/fedex-office-incentives-and-qr-codes\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/fedex-office-incentives-and-qr-codes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/fedex-office-incentives-and-qr-codes\\\/\"},\"author\":{\"name\":\"Timothy 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