{"id":1307,"date":"2013-12-20T19:57:22","date_gmt":"2013-12-20T19:57:22","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=1307"},"modified":"2013-12-23T00:47:45","modified_gmt":"2013-12-23T00:47:45","slug":"philips-led-light-bulbs-and-qr-codes","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/philips-led-light-bulbs-and-qr-codes\/","title":{"rendered":"Philips LED Light Bulbs and QR Codes"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Philips1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1308\" alt=\"Philips1\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Philips1-223x300.png\" width=\"223\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Philips1-223x300.png 223w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Philips1.png 474w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" \/><\/a>I was reading my latest issue of Reason magazine when I happened upon an advertisement from Philips for their LED light bulbs (full disclosure, they use Qfuse for their QR code needs, though I was not aware of this at the time).\u00a0 But what is special about this advertisement, at least in my opinion, is their good use of their QR code, which I will highlight hear as an example to be emulated.<\/p>\n<p>Now you might say that this QR codes use on the face of it isn\u2019t all that creative or exciting, and you would indeed be correct.\u00a0 Creativity, though often times an important factor, does not make or break a QR code\u2019s effectiveness.<\/p>\n<p>The first thing that stands out about this code, and arguably the most important factor for any QR codes, is the fantastic call-to-action.\u00a0 Right next to the code reads \u201cScan the code with your smartphone to see the savings!\u201d\u00a0 This is great for a couple different reasons.\u00a0 First it tells people what to do.\u00a0 Even this far into the 21<sup>st<\/sup> century there are still people who do not know what to do with QR codes, this helps them realize how to interact with it.<\/p>\n<p>Second, it gives them an idea of what they will get upon scanning the code.\u00a0 In this case they will see just how they can save by purchasing these particular light bulbs.\u00a0 Typically telling people they can save money is a great way to entice them to do anything; scanning a QR code is no exception.<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Philips.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1309\" alt=\"Philips\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Philips-199x300.png\" width=\"199\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Philips-199x300.png 199w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Philips.png 386w\" sizes=\"auto, (max-width: 199px) 100vw, 199px\" \/><\/a>The next thing Philips marketing staff did well here was connect the QR code to a mobile optimized landing page.\u00a0 From here the prospective customer is given information Philips believes is valuable to the consumer to choose their light bulbs.\u00a0 It also lets them watch a video on LED lighting.\u00a0 This is all good information that can help drive the sale of their light bulbs.<\/p>\n<p>A simple use of a QR code for sure, but an effective one at that.\u00a0 There is not a single area where the Philips marketing team has gone astray from QR code best practices, and because of that they created a fantastic QR code.\u00a0 If your looking to start using QR codes in any of your marketing or advertising this is a good place to start if you wish to see exactly how it should be done.\u00a0 Of course creativity is rarely a bad thing as well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was reading my latest issue of Reason magazine when I happened upon an advertisement from Philips for their LED light bulbs (full disclosure, they use Qfuse for their QR code needs, though I was not aware of this at the time).\u00a0 But what is special about this advertisement, at least in my opinion, is [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1307","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Philips LED Light Bulbs and QR Codes | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/philips-led-light-bulbs-and-qr-codes\/\" \/>\n<script type=\"application\/ld+json\" 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