{"id":1305,"date":"2013-12-19T22:00:39","date_gmt":"2013-12-19T22:00:39","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=1305"},"modified":"2013-12-23T00:48:42","modified_gmt":"2013-12-23T00:48:42","slug":"all-qr-codes-are-not-equal-static-vs-dynamic-codes","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/all-qr-codes-are-not-equal-static-vs-dynamic-codes\/","title":{"rendered":"All QR Codes are NOT Equal: Static vs. Dynamic Codes"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/10\/RedBull.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1079\" alt=\"RedBull\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/10\/RedBull-300x265.png\" width=\"300\" height=\"265\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/10\/RedBull-300x266.png 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/10\/RedBull.png 349w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Most of the time when someone makes the decision to use QR codes in their marketing or advertising they assume all QR codes are built equally.\u00a0 They then search out a free QR code builder, connect their preferred landing page and call it a day.\u00a0 Unfortunately many people don\u2019t realize that the vast majority of QR codes are limited in their capabilities.\u00a0 The phrase \u201cyou get what you pay for\u201d applies here.<\/p>\n<p>Usually the type of QR code you get when you use a free (or even some paid) QR code builders is what you would call a \u201cstatic\u201d QR code.\u00a0 What this means is that the code cannot be changed once published.\u00a0 If you made a mistake on your code too bad, you can\u2019t fix it.\u00a0 If your promotion has changed, or wish to change the content, you are out of luck, you can\u2019t change it.\u00a0 If the season has changed and you wish to adapt it your QR code again unfortunately you cannot do so.\u00a0 You have one shot to get your code right, so it better be perfect, that includes predicting all future needs\u2014an impossibility.<\/p>\n<p>The alternative is spending a few dollars on a QR code builder that creates \u201cDynamic\u201d QR codes.\u00a0 The difference here is that a <a href=\"http:\/\/qfuse.com\/features\/qr-code-generator\">dynamic code<\/a> lets you make changes.\u00a0 No matter if you simply made a mistake, or you wish to change the special offer you might be highlighting, or you wish to re-direct to a new website, or whatever, changes can be made whenever you need.\u00a0 This is a huge benefit and makes the dynamic code far more valuable, since it is far more adaptive to your changing needs.<\/p>\n<p>One other key difference between static and dynamic QR codes is the former does not let you collect the data you might want for your QR code campaign, the dynamic code meanwhile lets you collect whatever data you desire.\u00a0 This again makes the dynamic code far more valuable since it allows you to see what is and isn\u2019t working and adapt your campaign to this information.<\/p>\n<p>To illustrate the difference, let\u2019s say you run an advertisement and use a static code.\u00a0 You link the code to a coupon for 20% off.\u00a0 Assuming you didn\u2019t make any mistakes with your landing page (you wouldn\u2019t be able to fix it if you did), the QR code serves its purpose for that say two week period you were planning on offering the promotion.\u00a0 But what happens when those two weeks you wished to run the promotion are up?\u00a0 You still have QR codes out there offering the coupon.\u00a0 Your only choice is to shut down the linked landing page.\u00a0 But this sometimes is not possible and also means you now have useless QR codes out in the world on your advertisements.\u00a0 You also have no idea if your code was worth the hassle since you can\u2019t collect the data.<\/p>\n<p>But if this were a dynamic QR code as soon as the two week coupon promotion period ended you could switch the code to a new promotion or link to some non-coupon material, or another special.\u00a0 Your QR code content remains relevant to your needs and usable for consumers.\u00a0 In addition, you also can see how your codes worked and with this information perhaps you make changes into what you are offering and improve your QR code campaign in real time.<\/p>\n<p>The dynamic code is really the only way to go, and it is certainly worth the money.\u00a0 So the next time you plan on using a QR code make sure you find a <a href=\"http:\/\/qfuse.com\/\">company<\/a> that offers a dynamic code rather than just a static code.\u00a0 It also helps if <a href=\"http:\/\/qfuse.com\/\">said company<\/a> provides you with an easy to use platform to make the necessary changes and provides the analytics tracking for you to adapt your QR codes as you see fit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of the time when someone makes the decision to use QR codes in their marketing or advertising they assume all QR codes are built equally.\u00a0 They then search out a free QR code builder, connect their preferred landing page and call it a day.\u00a0 Unfortunately many people don\u2019t realize that the vast majority of [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1305","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>All QR Codes are NOT Equal: Static vs. Dynamic Codes | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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