{"id":1297,"date":"2013-12-13T01:54:54","date_gmt":"2013-12-13T01:54:54","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=1297"},"modified":"2013-12-13T01:54:54","modified_gmt":"2013-12-13T01:54:54","slug":"blueberries-qr-codes-and-product-packaging","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/blueberries-qr-codes-and-product-packaging\/","title":{"rendered":"Blueberries, QR Codes, and Product Packaging"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Blueberries.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1298\" alt=\"Blueberries\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Blueberries-223x300.png\" width=\"223\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Blueberries-223x300.png 223w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Blueberries.png 475w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" \/><\/a>I bought some Norte Blue Chilean blue berries at my local grocery store the other day and when I got home and opened the container, to my surprise, starring back at me was a QR code.\u00a0 QR codes are popping up more and more on product packaging, though it remains rare on food packaging.\u00a0 Upon discovering this particular QR code I thought I might use it to illuminate the possibilities and also the mistakes of such usage.<\/p>\n<p>This particular QR code use I found interesting for a few reasons.\u00a0 First, I actually did a double take on this code, likely because at first I thought it was just a normal bar code of some sort, but after starring at it for a few moments I realized it was actually a QR code that I could scan.\u00a0 Second, it was underneath the lid, thus not visible to the shopping public.\u00a0 And third, once I scanned it I was a bit perplexed at the landing page.<\/p>\n<p>When using QR codes on product packaging it can serve numerous purposes, often you might be using it to try and provide additional information about the product, and this information may or may not be used to help drive sales of the product in store.\u00a0 But you may also use the QR code to provide additional value or information to the consumer AFTER the purchase has already been made.\u00a0 So it is an appeal to the second use that I suspect Norte Blue was intending since it was under the lid and not on top of the lid for shoppers to see.\u00a0 This of course is a perfectly fine use of a QR code, as long as you are actually providing additional value to your consumer (though placing a QR code on the visible lid just seems like a more efficient use of the code no matter your intended purpose).<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Blueberries1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1299\" alt=\"Blueberries1\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Blueberries1-198x300.png\" width=\"198\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Blueberries1-198x300.png 198w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Blueberries1.png 386w\" sizes=\"auto, (max-width: 198px) 100vw, 198px\" \/><\/a>This particular code unfortunately did a few things wrong.\u00a0 First, it contained no call to action, so no one will likely scan the code, even if they knew it was a QR code to be scanned.\u00a0 This almost completely negates the purpose of using a code on your product packaging.\u00a0 Second, the landing page is Norte Blue\u2019s desktop website and thus not mobile optimized.\u00a0 This means more people will likely leave the page due to its difficult navigation.\u00a0 This is particularly bad if you intend to push sales from this landing page.\u00a0 Third, and likely a rare issue but specific to this case, Norte Blue\u2019s website is in Spanish, so I have no idea what they even offer on their site.\u00a0 Know your consumer.\u00a0 If your consumer generally speaks English, make sure your landing page is in English.<\/p>\n<p>Though Norte Blue may have not used QR codes very well in their first attempt, the possibilities are many for QR codes on food packaging.<\/p>\n<p>Depending on the food we are discussing, you might use a QR code to provide possible recipes that use said ingredient you are selling; or perhaps you have a kid\u2019s cereal or other kids food, you might have the QR code take the child to a fun game or app; or perhaps you want to try and promote online sales of your product, you might offer a lower price if they order directly from your QR code landing page, etc.\u00a0 Be creative and give the consumer something you actually suspect that might want, or find enjoyable.<\/p>\n<p>A QR code can do many different things for your brand, your sales, or your customers, just make sure if you use them you use them properly and creatively.\u00a0 And please, please, make sure you use the language of choice when selling your product in a particular country.\u00a0 It works better when your consumer can understand you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I bought some Norte Blue Chilean blue berries at my local grocery store the other day and when I got home and opened the container, to my surprise, starring back at me was a QR code.\u00a0 QR codes are popping up more and more on product packaging, though it remains rare on food packaging.\u00a0 Upon [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1297","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blueberries, QR Codes, and Product Packaging | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/blueberries-qr-codes-and-product-packaging\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/blueberries-qr-codes-and-product-packaging\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/blueberries-qr-codes-and-product-packaging\\\/\"},\"author\":{\"name\":\"Timothy Boyle\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/person\\\/c78ba4f0bcab46f1dc19ec5d796edc6f\"},\"headline\":\"Blueberries, QR Codes, and Product Packaging\",\"datePublished\":\"2013-12-13T01:54:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/blueberries-qr-codes-and-product-packaging\\\/\"},\"wordCount\":639,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/blueberries-qr-codes-and-product-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/12\\\/Blueberries-223x300.png\",\"articleSection\":[\"QR Codes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/qfuse.com\\\/blog\\\/blueberries-qr-codes-and-product-packaging\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/blueberries-qr-codes-and-product-packaging\\\/\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/blueberries-qr-codes-and-product-packaging\\\/\",\"name\":\"Blueberries, QR Codes, and Product Packaging | Qfuse\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/blueberries-qr-codes-and-product-packaging\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/blueberries-qr-codes-and-product-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/12\\\/Blueberries-223x300.png\",\"datePublished\":\"2013-12-13T01:54:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/blueberries-qr-codes-and-product-packaging\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qfuse.com\\\/blog\\\/blueberries-qr-codes-and-product-packaging\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/blueberries-qr-codes-and-product-packaging\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/12\\\/Blueberries.png\",\"contentUrl\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/12\\\/Blueberries.png\",\"width\":475,\"height\":637},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/blueberries-qr-codes-and-product-packaging\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blueberries, QR Codes, and Product Packaging\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\",\"name\":\"Qfuse News | QR Code Management System\",\"description\":\"Bridging the Gap Between Online and Offline Media\",\"publisher\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\"},\"alternateName\":\"News about QR Code Management for Industrial Use\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\",\"name\":\"Quick Fuse Media\",\"alternateName\":\"Qfuse\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Qfusetag_FNL.jpg\",\"contentUrl\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Qfusetag_FNL.jpg\",\"width\":736,\"height\":246,\"caption\":\"Quick Fuse Media\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/qfuse\",\"https:\\\/\\\/x.com\\\/qfuse\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/person\\\/c78ba4f0bcab46f1dc19ec5d796edc6f\",\"name\":\"Timothy Boyle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"caption\":\"Timothy Boyle\"},\"description\":\"Tim is an established sales &amp; marketing professional, assisting Quick Fuse Media with discussions on mobile technologies and best practices.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blueberries, QR Codes, and Product Packaging | Qfuse","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qfuse.com\/blog\/blueberries-qr-codes-and-product-packaging\/","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qfuse.com\/blog\/blueberries-qr-codes-and-product-packaging\/#article","isPartOf":{"@id":"https:\/\/qfuse.com\/blog\/blueberries-qr-codes-and-product-packaging\/"},"author":{"name":"Timothy Boyle","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/person\/c78ba4f0bcab46f1dc19ec5d796edc6f"},"headline":"Blueberries, QR Codes, and Product Packaging","datePublished":"2013-12-13T01:54:54+00:00","mainEntityOfPage":{"@id":"https:\/\/qfuse.com\/blog\/blueberries-qr-codes-and-product-packaging\/"},"wordCount":639,"commentCount":0,"publisher":{"@id":"https:\/\/qfuse.com\/blog\/#organization"},"image":{"@id":"https:\/\/qfuse.com\/blog\/blueberries-qr-codes-and-product-packaging\/#primaryimage"},"thumbnailUrl":"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Blueberries-223x300.png","articleSection":["QR Codes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/qfuse.com\/blog\/blueberries-qr-codes-and-product-packaging\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/qfuse.com\/blog\/blueberries-qr-codes-and-product-packaging\/","url":"https:\/\/qfuse.com\/blog\/blueberries-qr-codes-and-product-packaging\/","name":"Blueberries, QR Codes, and Product Packaging | Qfuse","isPartOf":{"@id":"https:\/\/qfuse.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qfuse.com\/blog\/blueberries-qr-codes-and-product-packaging\/#primaryimage"},"image":{"@id":"https:\/\/qfuse.com\/blog\/blueberries-qr-codes-and-product-packaging\/#primaryimage"},"thumbnailUrl":"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Blueberries-223x300.png","datePublished":"2013-12-13T01:54:54+00:00","breadcrumb":{"@id":"https:\/\/qfuse.com\/blog\/blueberries-qr-codes-and-product-packaging\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qfuse.com\/blog\/blueberries-qr-codes-and-product-packaging\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qfuse.com\/blog\/blueberries-qr-codes-and-product-packaging\/#primaryimage","url":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Blueberries.png","contentUrl":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Blueberries.png","width":475,"height":637},{"@type":"BreadcrumbList","@id":"https:\/\/qfuse.com\/blog\/blueberries-qr-codes-and-product-packaging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qfuse.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Blueberries, QR Codes, and Product Packaging"}]},{"@type":"WebSite","@id":"https:\/\/qfuse.com\/blog\/#website","url":"https:\/\/qfuse.com\/blog\/","name":"Qfuse News | QR Code Management System","description":"Bridging the Gap Between Online and Offline Media","publisher":{"@id":"https:\/\/qfuse.com\/blog\/#organization"},"alternateName":"News about QR Code Management for Industrial Use","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qfuse.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/qfuse.com\/blog\/#organization","name":"Quick Fuse Media","alternateName":"Qfuse","url":"https:\/\/qfuse.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2023\/02\/Qfusetag_FNL.jpg","contentUrl":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2023\/02\/Qfusetag_FNL.jpg","width":736,"height":246,"caption":"Quick Fuse Media"},"image":{"@id":"https:\/\/qfuse.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/qfuse","https:\/\/x.com\/qfuse"]},{"@type":"Person","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/person\/c78ba4f0bcab46f1dc19ec5d796edc6f","name":"Timothy Boyle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","caption":"Timothy Boyle"},"description":"Tim is an established sales &amp; marketing professional, assisting Quick Fuse Media with discussions on mobile technologies and best practices."}]}},"_links":{"self":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/1297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/comments?post=1297"}],"version-history":[{"count":1,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/1297\/revisions"}],"predecessor-version":[{"id":1300,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/1297\/revisions\/1300"}],"wp:attachment":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/media?parent=1297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/categories?post=1297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/tags?post=1297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}