{"id":1292,"date":"2013-12-08T23:33:40","date_gmt":"2013-12-08T23:33:40","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=1292"},"modified":"2013-12-08T23:33:40","modified_gmt":"2013-12-08T23:33:40","slug":"mcdonalds-uses-qr-code-to-drive-app-downloads","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/mcdonalds-uses-qr-code-to-drive-app-downloads\/","title":{"rendered":"McDonalds Uses QR Code to Drive App Downloads"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Mcdonalds-app.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1293\" alt=\"Mcdonalds app\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Mcdonalds-app-224x300.png\" width=\"224\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Mcdonalds-app-224x300.png 224w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Mcdonalds-app.png 477w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><\/a>I\u2019m not often a McDonald\u2019s customer, but seeing that I spend two to three weeks a month on the road for work I consume their products more than I would otherwise, particularly lately.\u00a0 So when I recently saw an advertisement for McDonalds that found its way into my house through a stack of junk mail I pulled out of my mailbox I didn&#8217;t automatically toss it in the trash.\u00a0 The advertisement seems to have accomplished its goal.<\/p>\n<p>The McDonalds ad sat atop this stack of junk mail.\u00a0 Typically I would have thrown it away, and indeed I had just opened my kitchen trash can about to toss the junk pile when the ad struck my eye.\u00a0 It was a picture of an iPhone with a screen shot of free large sandwich coupon, and a QR code.<\/p>\n<p>I read the call to action and it said I could get special deals sent directly to my phone if I downloaded their app.\u00a0 I figured I could use this to save a few Federal Reserve notes while I was on the road, so I scanned the code.<\/p>\n<p>I was then taken to a great looking mobile optimized website with a button prompting me to download their app.\u00a0 I then proceeded to do so.\u00a0 Clearly their QR code advertisement worked.<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Mcdoanlds-app1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1294\" alt=\"Mcdoanlds app1\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Mcdoanlds-app1-208x300.png\" width=\"208\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Mcdoanlds-app1-208x300.png 208w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Mcdoanlds-app1-209x300.png 209w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Mcdoanlds-app1.png 387w\" sizes=\"auto, (max-width: 208px) 100vw, 208px\" \/><\/a>This is one of those rare cases I have found where a company\u2019s marketing team actually used a QR code perfectly.\u00a0 Everything about it was perfect, and it got me to do exactly what they intended for me to do.<\/p>\n<p>Now when I am on the road I will more than likely be purchasing more McDonalds, thus benefiting McDonalds financially.\u00a0 At the same time I will spend less on nourishing myself.\u00a0 A win-win.<\/p>\n<p>If it weren\u2019t for the QR code, the call to action, and the easy to use mobile site they would likely have missed out on many of my future purchases.\u00a0 This is exactly how QR codes are supposed to be used, and this example points out one of the many ways QR codes can help you keep and\/or increase sales if used properly.<\/p>\n<p>Start using QR codes in this way if you aren&#8217;t already, just make sure that along with your QR code you have a great call to action, a mobile optimized website\/landing page, and you are offering them something that they will actually want (like an app that gives them special deals for tasty Hamburgers).\u00a0 Do this and you are sure to see an increase in sales, app downloads, or whatever it is you are trying to accomplish with your advertisements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m not often a McDonald\u2019s customer, but seeing that I spend two to three weeks a month on the road for work I consume their products more than I would otherwise, particularly lately.\u00a0 So when I recently saw an advertisement for McDonalds that found its way into my house through a stack of junk mail [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1292","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonalds Uses QR Code to Drive App Downloads | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/mcdonalds-uses-qr-code-to-drive-app-downloads\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/mcdonalds-uses-qr-code-to-drive-app-downloads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/mcdonalds-uses-qr-code-to-drive-app-downloads\\\/\"},\"author\":{\"name\":\"Timothy Boyle\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/person\\\/c78ba4f0bcab46f1dc19ec5d796edc6f\"},\"headline\":\"McDonalds Uses QR Code to Drive App Downloads\",\"datePublished\":\"2013-12-08T23:33:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/mcdonalds-uses-qr-code-to-drive-app-downloads\\\/\"},\"wordCount\":446,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/mcdonalds-uses-qr-code-to-drive-app-downloads\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/12\\\/Mcdonalds-app-224x300.png\",\"articleSection\":[\"QR Codes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/qfuse.com\\\/blog\\\/mcdonalds-uses-qr-code-to-drive-app-downloads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/mcdonalds-uses-qr-code-to-drive-app-downloads\\\/\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/mcdonalds-uses-qr-code-to-drive-app-downloads\\\/\",\"name\":\"McDonalds Uses QR Code to Drive App Downloads | Qfuse\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/mcdonalds-uses-qr-code-to-drive-app-downloads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/mcdonalds-uses-qr-code-to-drive-app-downloads\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/12\\\/Mcdonalds-app-224x300.png\",\"datePublished\":\"2013-12-08T23:33:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/mcdonalds-uses-qr-code-to-drive-app-downloads\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qfuse.com\\\/blog\\\/mcdonalds-uses-qr-code-to-drive-app-downloads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/mcdonalds-uses-qr-code-to-drive-app-downloads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/12\\\/Mcdonalds-app.png\",\"contentUrl\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/12\\\/Mcdonalds-app.png\",\"width\":477,\"height\":638},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/mcdonalds-uses-qr-code-to-drive-app-downloads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"McDonalds Uses QR Code to Drive App Downloads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\",\"name\":\"Qfuse News | QR Code Management System\",\"description\":\"Bridging the Gap Between Online and Offline Media\",\"publisher\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\"},\"alternateName\":\"News about QR Code Management for Industrial Use\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\",\"name\":\"Quick Fuse Media\",\"alternateName\":\"Qfuse\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Qfusetag_FNL.jpg\",\"contentUrl\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Qfusetag_FNL.jpg\",\"width\":736,\"height\":246,\"caption\":\"Quick Fuse Media\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/qfuse\",\"https:\\\/\\\/x.com\\\/qfuse\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/person\\\/c78ba4f0bcab46f1dc19ec5d796edc6f\",\"name\":\"Timothy Boyle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"caption\":\"Timothy Boyle\"},\"description\":\"Tim is an established sales &amp; marketing professional, assisting Quick Fuse Media with discussions on mobile technologies and best practices.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"McDonalds Uses QR Code to Drive App Downloads | Qfuse","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qfuse.com\/blog\/mcdonalds-uses-qr-code-to-drive-app-downloads\/","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qfuse.com\/blog\/mcdonalds-uses-qr-code-to-drive-app-downloads\/#article","isPartOf":{"@id":"https:\/\/qfuse.com\/blog\/mcdonalds-uses-qr-code-to-drive-app-downloads\/"},"author":{"name":"Timothy Boyle","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/person\/c78ba4f0bcab46f1dc19ec5d796edc6f"},"headline":"McDonalds Uses QR Code to Drive App Downloads","datePublished":"2013-12-08T23:33:40+00:00","mainEntityOfPage":{"@id":"https:\/\/qfuse.com\/blog\/mcdonalds-uses-qr-code-to-drive-app-downloads\/"},"wordCount":446,"commentCount":0,"publisher":{"@id":"https:\/\/qfuse.com\/blog\/#organization"},"image":{"@id":"https:\/\/qfuse.com\/blog\/mcdonalds-uses-qr-code-to-drive-app-downloads\/#primaryimage"},"thumbnailUrl":"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Mcdonalds-app-224x300.png","articleSection":["QR Codes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/qfuse.com\/blog\/mcdonalds-uses-qr-code-to-drive-app-downloads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/qfuse.com\/blog\/mcdonalds-uses-qr-code-to-drive-app-downloads\/","url":"https:\/\/qfuse.com\/blog\/mcdonalds-uses-qr-code-to-drive-app-downloads\/","name":"McDonalds Uses QR Code to Drive App Downloads | Qfuse","isPartOf":{"@id":"https:\/\/qfuse.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qfuse.com\/blog\/mcdonalds-uses-qr-code-to-drive-app-downloads\/#primaryimage"},"image":{"@id":"https:\/\/qfuse.com\/blog\/mcdonalds-uses-qr-code-to-drive-app-downloads\/#primaryimage"},"thumbnailUrl":"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Mcdonalds-app-224x300.png","datePublished":"2013-12-08T23:33:40+00:00","breadcrumb":{"@id":"https:\/\/qfuse.com\/blog\/mcdonalds-uses-qr-code-to-drive-app-downloads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qfuse.com\/blog\/mcdonalds-uses-qr-code-to-drive-app-downloads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qfuse.com\/blog\/mcdonalds-uses-qr-code-to-drive-app-downloads\/#primaryimage","url":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Mcdonalds-app.png","contentUrl":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/12\/Mcdonalds-app.png","width":477,"height":638},{"@type":"BreadcrumbList","@id":"https:\/\/qfuse.com\/blog\/mcdonalds-uses-qr-code-to-drive-app-downloads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qfuse.com\/blog\/"},{"@type":"ListItem","position":2,"name":"McDonalds Uses QR Code to Drive App Downloads"}]},{"@type":"WebSite","@id":"https:\/\/qfuse.com\/blog\/#website","url":"https:\/\/qfuse.com\/blog\/","name":"Qfuse News | QR Code Management System","description":"Bridging the Gap Between Online and Offline Media","publisher":{"@id":"https:\/\/qfuse.com\/blog\/#organization"},"alternateName":"News about QR Code Management for Industrial Use","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qfuse.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/qfuse.com\/blog\/#organization","name":"Quick Fuse Media","alternateName":"Qfuse","url":"https:\/\/qfuse.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2023\/02\/Qfusetag_FNL.jpg","contentUrl":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2023\/02\/Qfusetag_FNL.jpg","width":736,"height":246,"caption":"Quick Fuse Media"},"image":{"@id":"https:\/\/qfuse.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/qfuse","https:\/\/x.com\/qfuse"]},{"@type":"Person","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/person\/c78ba4f0bcab46f1dc19ec5d796edc6f","name":"Timothy Boyle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","caption":"Timothy Boyle"},"description":"Tim is an established sales &amp; marketing professional, assisting Quick Fuse Media with discussions on mobile technologies and best practices."}]}},"_links":{"self":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/1292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/comments?post=1292"}],"version-history":[{"count":2,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/1292\/revisions"}],"predecessor-version":[{"id":1296,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/1292\/revisions\/1296"}],"wp:attachment":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/media?parent=1292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/categories?post=1292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/tags?post=1292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}