{"id":1278,"date":"2013-11-30T14:58:43","date_gmt":"2013-11-30T14:58:43","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=1278"},"modified":"2013-11-30T14:58:43","modified_gmt":"2013-11-30T14:58:43","slug":"example-of-the-importance-of-mobile-optimization-lost-sales","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/example-of-the-importance-of-mobile-optimization-lost-sales\/","title":{"rendered":"Example of the Importance of Mobile Optimization: Lost Sales"},"content":{"rendered":"

\"battlefield\"<\/a>Yesterday was Black Friday and like everyone in America I opened up my email to discover my inbox littered with advertisements from every retailer I had ever patroned.\u00a0 And like most people these days, I was viewing said emails on my phone.<\/p>\n

I\u2019m not a big shopper so I began simply deleting all of the advertisements, but one caught my eye; an ad for the video game \u2018Battlefield 4\u2019 at 50% off.\u00a0 \u00a0This was a deal I could not turn down, and so I began the purchasing process on my Iphone.<\/p>\n

What occurred next was the perfect example of why you MUST make sure your website is mobile optimized.<\/p>\n

The landing site was clearly not mobile optimized but I was still able to add the game to my shopping cart, click the proper game console, and then hit the \u2018proceed to check out\u2019 button with only moderate trouble (though certainly enough that a small percentage of people would have given up at this point).<\/p>\n

This is where things got difficult though.\u00a0 I began entering in my credit card info, but the way the interface was organized it caused me to miss a bunch of information since the input components were hidden and unless you knew they were there you weren\u2019t going to find them.\u00a0 So I filled in what I saw and then hit submit.<\/p>\n

Error messages pop up, telling me I missed some information.\u00a0 I go back and try again, realizing I missed a column of inputs that I would have found if I scrolled right, but was never aware of because of the way it was organized.\u00a0 I hit submit again.<\/p>\n

Error message again.\u00a0 I go back to realize there was a single input field even further right on the screen that I had not noticed.\u00a0 At this point I am starting to get very frustrated.\u00a0 I hit submit again.<\/p>\n

This time I succeeded.\u00a0 Only took me 30 minutes, no biggie.\u00a0 Next though, it asked for shipping info.\u00a0 This time I was at least more careful to note that some information might be far off the original on-screen content so I scrolled as far right as I could and was able to make sure I filled out every input field there was.\u00a0 Success.<\/p>\n

I then advanced to the next stage, choosing my preferred shipping and confirming the purchase.\u00a0 Of course the screen is again confusing and hard to understand but with a bit of playing around I am able to get the drop-down menu for the shipping and eventually hit submit to confirm my purchase.<\/p>\n

\u201cError.\u00a0 You timed out, please try again.\u201d\u00a0 What?!\u00a0 You have got to be f-ing kidding?!?\u00a0 I was ready to lose it at this point.\u00a0 Clearly I was not about to go start this whole 45 minute process again.\u00a0 So instead I said \u201cscrew your game and screw this damn interface, I refuse to attempt this again and I refuse to buy your game,\u201d and a sale was lost right then.<\/p>\n

This is why you NEED to have a mobile optimized website that is easy to use, quick, and clean.\u00a0 Otherwise there is a 100% chance you will be losing out on sales in the exact way I just described.\u00a0 There is no excuse this far into the 21st<\/sup> century to not be mobile optimized.<\/p>\n

If you like making your customers happy (or at least prefer not to piss them off), and if you like more sales to less sales, then make a mobile site.\u00a0 You can use our platform<\/a> to do so.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday was Black Friday and like everyone in America I opened up my email to discover my inbox littered with advertisements from every retailer I had ever patroned.\u00a0 And like most people these days, I was viewing said emails on my phone. I\u2019m not a big shopper so I began simply deleting all of the […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1278","post","type-post","status-publish","format-standard","hentry","category-mobile-sites"],"yoast_head":"\nExample of the Importance of Mobile Optimization: Lost Sales | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/example-of-the-importance-of-mobile-optimization-lost-sales\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/example-of-the-importance-of-mobile-optimization-lost-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/example-of-the-importance-of-mobile-optimization-lost-sales\\\/\"},\"author\":{\"name\":\"Timothy Boyle\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/person\\\/c78ba4f0bcab46f1dc19ec5d796edc6f\"},\"headline\":\"Example of the Importance of Mobile Optimization: Lost Sales\",\"datePublished\":\"2013-11-30T14:58:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/example-of-the-importance-of-mobile-optimization-lost-sales\\\/\"},\"wordCount\":595,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/example-of-the-importance-of-mobile-optimization-lost-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/battlefield-205x300.png\",\"articleSection\":[\"Mobile Sites\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/qfuse.com\\\/blog\\\/example-of-the-importance-of-mobile-optimization-lost-sales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/example-of-the-importance-of-mobile-optimization-lost-sales\\\/\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/example-of-the-importance-of-mobile-optimization-lost-sales\\\/\",\"name\":\"Example of the Importance of Mobile Optimization: Lost Sales | Qfuse\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/example-of-the-importance-of-mobile-optimization-lost-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/example-of-the-importance-of-mobile-optimization-lost-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/battlefield-205x300.png\",\"datePublished\":\"2013-11-30T14:58:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/example-of-the-importance-of-mobile-optimization-lost-sales\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qfuse.com\\\/blog\\\/example-of-the-importance-of-mobile-optimization-lost-sales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/example-of-the-importance-of-mobile-optimization-lost-sales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/battlefield.png\",\"contentUrl\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/battlefield.png\",\"width\":383,\"height\":559},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/example-of-the-importance-of-mobile-optimization-lost-sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Example of the Importance of Mobile Optimization: Lost Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\",\"name\":\"Qfuse News | QR Code Management System\",\"description\":\"Bridging the Gap Between Online and Offline Media\",\"publisher\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\"},\"alternateName\":\"News about QR Code Management for Industrial Use\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\",\"name\":\"Quick Fuse Media\",\"alternateName\":\"Qfuse\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Qfusetag_FNL.jpg\",\"contentUrl\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Qfusetag_FNL.jpg\",\"width\":736,\"height\":246,\"caption\":\"Quick Fuse Media\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/qfuse\",\"https:\\\/\\\/x.com\\\/qfuse\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/person\\\/c78ba4f0bcab46f1dc19ec5d796edc6f\",\"name\":\"Timothy Boyle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"caption\":\"Timothy Boyle\"},\"description\":\"Tim is an established sales & marketing professional, assisting Quick Fuse Media with discussions on mobile technologies and best practices.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Example of the Importance of Mobile Optimization: Lost Sales | Qfuse","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qfuse.com\/blog\/example-of-the-importance-of-mobile-optimization-lost-sales\/","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qfuse.com\/blog\/example-of-the-importance-of-mobile-optimization-lost-sales\/#article","isPartOf":{"@id":"https:\/\/qfuse.com\/blog\/example-of-the-importance-of-mobile-optimization-lost-sales\/"},"author":{"name":"Timothy Boyle","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/person\/c78ba4f0bcab46f1dc19ec5d796edc6f"},"headline":"Example of the Importance of Mobile Optimization: Lost Sales","datePublished":"2013-11-30T14:58:43+00:00","mainEntityOfPage":{"@id":"https:\/\/qfuse.com\/blog\/example-of-the-importance-of-mobile-optimization-lost-sales\/"},"wordCount":595,"commentCount":0,"publisher":{"@id":"https:\/\/qfuse.com\/blog\/#organization"},"image":{"@id":"https:\/\/qfuse.com\/blog\/example-of-the-importance-of-mobile-optimization-lost-sales\/#primaryimage"},"thumbnailUrl":"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/11\/battlefield-205x300.png","articleSection":["Mobile Sites"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/qfuse.com\/blog\/example-of-the-importance-of-mobile-optimization-lost-sales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/qfuse.com\/blog\/example-of-the-importance-of-mobile-optimization-lost-sales\/","url":"https:\/\/qfuse.com\/blog\/example-of-the-importance-of-mobile-optimization-lost-sales\/","name":"Example of the Importance of Mobile Optimization: Lost Sales | Qfuse","isPartOf":{"@id":"https:\/\/qfuse.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qfuse.com\/blog\/example-of-the-importance-of-mobile-optimization-lost-sales\/#primaryimage"},"image":{"@id":"https:\/\/qfuse.com\/blog\/example-of-the-importance-of-mobile-optimization-lost-sales\/#primaryimage"},"thumbnailUrl":"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/11\/battlefield-205x300.png","datePublished":"2013-11-30T14:58:43+00:00","breadcrumb":{"@id":"https:\/\/qfuse.com\/blog\/example-of-the-importance-of-mobile-optimization-lost-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qfuse.com\/blog\/example-of-the-importance-of-mobile-optimization-lost-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qfuse.com\/blog\/example-of-the-importance-of-mobile-optimization-lost-sales\/#primaryimage","url":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/11\/battlefield.png","contentUrl":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/11\/battlefield.png","width":383,"height":559},{"@type":"BreadcrumbList","@id":"https:\/\/qfuse.com\/blog\/example-of-the-importance-of-mobile-optimization-lost-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qfuse.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Example of the Importance of Mobile Optimization: Lost Sales"}]},{"@type":"WebSite","@id":"https:\/\/qfuse.com\/blog\/#website","url":"https:\/\/qfuse.com\/blog\/","name":"Qfuse News | QR Code Management System","description":"Bridging the Gap Between Online and Offline Media","publisher":{"@id":"https:\/\/qfuse.com\/blog\/#organization"},"alternateName":"News about QR Code Management for Industrial Use","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qfuse.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/qfuse.com\/blog\/#organization","name":"Quick Fuse Media","alternateName":"Qfuse","url":"https:\/\/qfuse.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2023\/02\/Qfusetag_FNL.jpg","contentUrl":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2023\/02\/Qfusetag_FNL.jpg","width":736,"height":246,"caption":"Quick Fuse Media"},"image":{"@id":"https:\/\/qfuse.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/qfuse","https:\/\/x.com\/qfuse"]},{"@type":"Person","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/person\/c78ba4f0bcab46f1dc19ec5d796edc6f","name":"Timothy Boyle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","caption":"Timothy Boyle"},"description":"Tim is an established sales & marketing professional, assisting Quick Fuse Media with discussions on mobile technologies and best practices."}]}},"_links":{"self":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/1278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/comments?post=1278"}],"version-history":[{"count":1,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/1278\/revisions"}],"predecessor-version":[{"id":1280,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/1278\/revisions\/1280"}],"wp:attachment":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/media?parent=1278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/categories?post=1278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/tags?post=1278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}