{"id":126,"date":"2012-06-08T08:26:21","date_gmt":"2012-06-08T08:26:21","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=126"},"modified":"2012-06-06T05:09:34","modified_gmt":"2012-06-06T05:09:34","slug":"get-paid-to-use-qr-codes-in-product-development","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/get-paid-to-use-qr-codes-in-product-development\/","title":{"rendered":"Get Paid to Use QR Codes in Product Development"},"content":{"rendered":"

\"\"<\/a>What\u2019s better than having real, live customers who are giving you cold hard cash drive the direction of new products? Not much! The magicians at Magic Hat Brewing in Burlington, VT have yet again proven their mastery of engaging loyal beer coinsures.<\/p>\n

QR Code in Product Packaging<\/h2>\n

I recently indulged in a \u201csecret\u201d brew that was part of Magic Hat\u2019s most recent variety pack. The \u201cMagic Hat +\/-\u201d beer had the typically quirky Magic Hat branding on the label with one notable difference \u2026 a QR code craftfully embedded in the beer label\u2019s artwork. While using QR codes in product packaging<\/a> is a powerful way to engage customers pre- and post-purchase, Magic Hat put a new spin on the whole concept by asking beer fans to rate the beer itself.<\/p>\n

Entice People to Scan QR Code with a Call to Action<\/h2>\n

\"\"<\/a><\/p>\n

\u201cYes\/No?, Kinda\/Sorta?\u201d\u2026 these are some of the taglines used on the neck label to entice customers to scan the QR code and provide opinions and feedback by way of a smartphone-friendly mobile landing page<\/a>. This innovative use of QR codes in product packaging<\/a> is defacto using paying customers \u2013 those who are actually driving the company\u2019s profits \u2013 to inform the direction of their products. Brilliant!<\/p>\n

Props go to Magic Hat for such an amazingly creative and well-executed use of QR codes. Keep the fun QR code ideas and cold brews coming!<\/p>\n

Have you come across an interesting use of a QR code in product packaging<\/a>? We\u2019d love to hear about it so please share below.<\/p>\n","protected":false},"excerpt":{"rendered":"

What\u2019s better than having real, live customers who are giving you cold hard cash drive the direction of new products? Not much! The magicians at Magic Hat Brewing in Burlington, VT have yet again proven their mastery of engaging loyal beer coinsures. QR Code in Product Packaging I recently indulged in a \u201csecret\u201d brew that […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[29,27,28,26,30],"class_list":["post-126","post","type-post","status-publish","format-standard","hentry","category-qr","tag-call-to-action","tag-market-research","tag-product-label","tag-qr-code-packaging","tag-qr-code-product-packaging"],"yoast_head":"\nGet Paid to Use QR Codes in Product Development | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/get-paid-to-use-qr-codes-in-product-development\/\" \/>\n<script type=\"application\/ld+json\" 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