{"id":1057,"date":"2013-10-10T21:51:40","date_gmt":"2013-10-10T21:51:40","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=1057"},"modified":"2013-10-11T03:27:27","modified_gmt":"2013-10-11T03:27:27","slug":"developing-a-call-to-action-for-your-qr-code","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/developing-a-call-to-action-for-your-qr-code\/","title":{"rendered":"Developing a Call to Action for Your QR Code"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Miir.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-942\" alt=\"Miir\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Miir-300x224.png\" width=\"300\" height=\"224\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Miir-300x224.png 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Miir.png 723w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Often times when I find a QR code on <a href=\"http:\/\/qfuse.com\/learn-more\/qr-codes-packaging\">product packaging<\/a>, or in a <a href=\"http:\/\/qfuse.com\/learn-more\/publishers-of-magazines-newspapers-catalogs-newsletters\">publication<\/a>, or on an advertisement, one of the most common mistakes I find is either that there is no call to action or that it fails in its purpose.\u00a0 For most QR codes this will mean complete and utter failure.<\/p>\n<p>The purpose of a call to action is of course to entice people to scan the code.\u00a0 Sure there might be a few people, likely tech savvy, that will scan your QR code without being given a reason but the vast majority will not.\u00a0 It is your job as the advertiser or marketer to make sure you convince the consumer that it is worth their time to scan the code.\u00a0 Or in some cases, to make sure they know what to do with the code itself.<\/p>\n<p>QR codes are still a relatively unknown technology, though as more and more people find themselves owning smartphones this is likely to change.\u00a0 The people who do own a smartphone and are aware of QR codes and how to use them are likely to be younger and more techie, so as a marketer or advertiser you should certainly not be gearing your QR codes towards an older or less techie consumer. \u00a0This means using a QR code to try and get people to sign up for free dentures likely won\u2019t get as many scans as will a QR code whose purpose is to promote a new pop-song simply because of the type of people who are more likely to scan the code.\u00a0 So gear you call to action accordingly.<\/p>\n<p>When making your call to action it is imperative that it either show excitement and\/or that it clearly explains the benefit of what the person will receive by scanning the code.\u00a0 Do NOT simply say \u201cscan this code\u201d; though that is better than nothing.\u00a0 Instead, if you are offering a song download for example, say something like \u201cScan this code to get the newest track by_____!\u201d or something like that.\u00a0 Or perhaps you are trying to <a href=\"http:\/\/qfuse.com\/learn-more\/mobile-lead-capture\">capture more leads<\/a> for your business, in this case you might have a lead capture landing page and offer a chance to win a prize for anyone who signs up.\u00a0 In this case you might have a call to action that says \u201cScan this code to sign up and enter for a chance to win $100,\u201d or whatever.\u00a0 The call to action should be short, but also should explain what it is they will find on the landing page and why it is worth their time.<\/p>\n<p>With a QR code, even if you do everything else right, a bad call to action, or no call to action, can make your QR code campaign useless and ensure you get few scans.\u00a0 The call to action is arguably the most important part of any QR code campaign because it is what convinces people to scan the code or not.\u00a0 The rest of your campaign might be complete garbage but as long as you have a good call to action people will definitely scan your code (but please make sure it isn&#8217;t garbage and you actually are offering good content and abiding by all the technical best practices as well).<\/p>\n<p>Though Qfuse can\u2019t write your call to action for you, our <a href=\"http:\/\/qfuse.com\/qr-code-features\">platform<\/a> can at least make everything else about your QR code campaign run smoothly, so be sure to take a look at our platform and see if it can make your life easier and more efficient.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Often times when I find a QR code on product packaging, or in a publication, or on an advertisement, one of the most common mistakes I find is either that there is no call to action or that it fails in its purpose.\u00a0 For most QR codes this will mean complete and utter failure. The [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1057","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Developing a Call to Action for Your QR Code | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/developing-a-call-to-action-for-your-qr-code\/\" \/>\n<script type=\"application\/ld+json\" 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