{"id":1032,"date":"2013-09-26T23:13:01","date_gmt":"2013-09-26T23:13:01","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=1032"},"modified":"2013-09-26T23:13:01","modified_gmt":"2013-09-26T23:13:01","slug":"boy-scouts-do-qr-codes-a-case-study","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/boy-scouts-do-qr-codes-a-case-study\/","title":{"rendered":"Boy Scouts do QR Codes: A Case Study"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/09\/BoyScouts2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1033\" alt=\"BoyScouts2\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/09\/BoyScouts2-223x300.png\" width=\"223\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/09\/BoyScouts2-223x300.png 223w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/09\/BoyScouts2.png 468w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" \/><\/a>When I was a young boy I remember laboring hard by doing my rounds in the local neighborhoods trying to sell the various popcorn flavors we used to fund our local scouts.\u00a0 I hated it.\u00a0 And rarely did I get many sales.\u00a0 So instead I lobbied my father to sell for me at his offices in Boston.\u00a0 I never had to work at popcorn selling again.\u00a0 The Scouts taught me much about efficiency.\u00a0 But I hadn\u2019t seen the Boy Scouts popcorn in long time.\u00a0 In fact the last time I remember seeing the popcorn offered by the Boy Scouts it came in a tin.\u00a0 So I picked up my first bag of kettle corn Boy Scout popcorn today (in partner with Trail\u2019s End) and you wouldn\u2019t believe my surprise when on back of the zip closed bag a QR code was staring back at me on their product <a href=\"http:\/\/qfuse.com\/learn-more\/qr-codes-packaging\">packaging<\/a>!\u00a0 Who knew the Scouts were so technologically advanced?<\/p>\n<p>On the back of the bag there is a large, clear QR code with the Trail\u2019s End logo in the center, just asking to be scanned.\u00a0 Already this sets the QR code up for success.<\/p>\n<p>The call to action is clear and indicates the purpose in scanning the code.\u00a0 It\u2019s as if the QR code is saying \u201cIf you want more of your delicious popcorn all you have to do is scan me!\u00a0 It\u2019s THAT easy!\u201d\u00a0 This is close to a perfect QR code use.\u00a0 For me personally, I know that after just one bite of that kettle corn I would want more, and instead of tracking and then chasing down a local boy scout all I needed to do was scan the back of the bag and ship more of this delectable popped corn to my house. \u00a0That should surely drive some internet sales.\u00a0 Genius.<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/09\/BoyScouts.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1034\" alt=\"BoyScouts\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/09\/BoyScouts-200x300.png\" width=\"200\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/09\/BoyScouts-200x300.png 200w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/09\/BoyScouts.png 383w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>Here is where the first (and only) issue arises.\u00a0 Once I scan the code I am directed to a desktop website rather than a mobile website.\u00a0 This is sure to turn some people off, life myself.\u00a0 A desktop website is hard to navigate, particularly when you are attempting to make a purchase.\u00a0 So here, the only improvement I would make to this code\/landing page is to ensure the page is mobile-optimized, especially the check out phase.<\/p>\n<p>The content of the site however is actually quite good.\u00a0 In fact what stands out right away are the deals and specials that are available if you order online, and they scroll across the screen.\u00a0 The first one gives you 5% off your order, another gives you flat rate shipping no matter the size of your order, and the last one lets you donate to a Support Our Troops cause where your donation is given to the local Scouts organization and popcorn is sent to the troops stationed overseas.\u00a0 These deals and specials are sure to help drive sales once someone scans the code, and particularly because they are so clear and the focus of the page.<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/09\/BoyScouts1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1035\" alt=\"BoyScouts1\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/09\/BoyScouts1-200x300.png\" width=\"200\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/09\/BoyScouts1-200x300.png 200w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/09\/BoyScouts1.png 383w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>The Boy Scouts, through Trail\u2019s End, have done a great job with the technical aspects of their code as well as the function and purpose.\u00a0 This is a great case study to learn from.\u00a0 Your code or usage doesn\u2019t need to be anything outrageous or ultra creative (though that is often better), but as long as it makes sense and is purposeful you can have a successful QR code campaign.<\/p>\n<p>To make your campaign and management run smoothly and make everyone\u2019s life easier, be sure to check out our <a href=\"http:\/\/qfuse.com\/qr-code-features\">platform here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I was a young boy I remember laboring hard by doing my rounds in the local neighborhoods trying to sell the various popcorn flavors we used to fund our local scouts.\u00a0 I hated it.\u00a0 And rarely did I get many sales.\u00a0 So instead I lobbied my father to sell for me at his offices [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1032","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boy Scouts do QR Codes: A Case Study | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/boy-scouts-do-qr-codes-a-case-study\/\" \/>\n<script type=\"application\/ld+json\" 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