{"id":1030,"date":"2013-09-25T17:03:42","date_gmt":"2013-09-25T17:03:42","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=1030"},"modified":"2013-09-25T17:03:42","modified_gmt":"2013-09-25T17:03:42","slug":"analyzing-mcdonalds-qr-code-campaign","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/analyzing-mcdonalds-qr-code-campaign\/","title":{"rendered":"Analyzing McDonald's QR Code Campaign"},"content":{"rendered":"

\"McDonalds<\/a>Most large companies these days have jumped on the QR code bandwagon, and in general this is a good thing.\u00a0 The QR code is a great addition to most advertising campaigns, marketing material, or product packaging<\/a>, but often times even these large companies with all their massive budgets and intelligent human capital fail in their QR code usage\u2014or at least discourage the potential of such a campaign.\u00a0 McDonalds is no different.<\/p>\n

Here is what McDonalds has done right with their QR codes:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Making the decision to put it on all of their product packaging.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Codes are bright and generally stand out.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 They include a call to action.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 They are clear, have a low density, and are thus easy to scan.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A very well made, easy to use, good looking and information packed mobile optimized website.<\/p>\n

Here is what we don\u2019t know if McDonalds has done right:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Whether or not they are using analytics to track their codes; who is scanning them; when; why are they scanning etc.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Whether their codes are dynamic codes or not (can be changed after publication).<\/p>\n

Here is what McDonalds has done poorly:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Their call to action is incredibly lame and unlikely to convince people to scan the code.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Their mobile optimized site is all of the good things I mentioned above, but it is also lacks excitement and engagement.<\/p>\n

\"McDonalds\"<\/a>As you can see McDonalds has done most of the technical QR code best practices very well, but where they lack, and where their biggest issue exists, is in their engagement and more creative side of the QR code best practices.\u00a0 It is one thing to have these technical side mastered, but if you want people to scan your code, and interact with your brand you need to master the creative side as well.<\/p>\n

What McDonalds should do here instead is come up with a more interesting reason for people to scan their code.\u00a0 Perhaps by offering deals, or creating some sort of game or app for free, a contest of some sort, or anything else that their marketing department can come up with to help drive brand loyalty or increase sales.<\/p>\n

The technical side of this is easy to accomplish, but the creative part takes some thought.\u00a0 Don\u2019t waste your resources or time implementing a QR code campaign if you aren\u2019t going to do both parts well, otherwise there is little point.\u00a0 For help in mastering all the technical issues and management of your QR campaigns though, the Qfuse platform<\/a> is sure to help.<\/p>\n","protected":false},"excerpt":{"rendered":"

Most large companies these days have jumped on the QR code bandwagon, and in general this is a good thing.\u00a0 The QR code is a great addition to most advertising campaigns, marketing material, or product packaging, but often times even these large companies with all their massive budgets and intelligent human capital fail in their […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1030","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"\nAnalyzing McDonald's QR Code Campaign | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/analyzing-mcdonalds-qr-code-campaign\/\" \/>\n<script type=\"application\/ld+json\" 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