Qfuse Blog - QR Code, NFC, and Mobile Marketing News

Help! I Don't Know The First Thing About Using QR Codes!

Posted on February 20th, 2014 by

QR Codes - I Don't Know Anything About QR Codes!

A “Cheat Sheet” for Getting Started with QR Codes

Ok – so here’s the deal. If you don’t know the first thing about using QR Codes and/or Mobile Landing Pages for marketing and engagement, this quick post will focus as a decent “cheat sheet.” I’ll layout the basics first and then explain how our platform, Qfuse, can help easily and cheaply:

Preliminary) If you know NOTHING about QR Codes at all, here’s a great 1-minute overview to lay the groundwork – http://qfuse.com/learning/what-are-qr-codes (read this first)

Ok – now that you know what a QR Code IS, how can it be useful to you and why consider Qfuse? Good questions. Well here are 5 key points:

1) QR Codes are a great way to do engagement. We just published a great piece on this in our partner ExactTarget’s blog. I know it’s about a page long, but worth reading to get a sense why this is helpful: http://www.exacttarget.com/blog/qr-codes-and-mobile-landing-pages-for-list-building-and-engagement/

2) QR Codes allow you to connect offline and online media. We call this “Connected Media.” Essentially with QR Codes you’re able to take any marketing collateral on which you can print (e.g. brochures, business cards, flyers, posters, etc) and extend the delivery and sounding board for your message/marketing. This allows you to now convey virtually an unlimited amount of additional info and interactive content which a static, printed piece of paper never could. For example you can add video or social media or seek immediate lead capture via a contact form, etc. Read more here: http://qfuse.com/features/connected-media

3) Our platform is dynamic, mobile-focused, and has analytics to track your success. You can print codes and then change where they direct anytime after printing. Our codes allow you to direct to mobile-friendly content for easy engagement. And Qfuse also tracks the results of how well your scans perform and what content people click on after scanning a code. Because we believe knowledge is power and leads to greater ROI. Read an overview on our feature-set here: http://qfuse.com/qr-code-features

4) If you do decide you want to go into QR Codes and the mobile web, it’s important to chose your vendor wisely since otherwise you may miss out on valuable features and capabilities. See what sets Qfuse apart here: http://qfuse.com/learn-more/what-sets-qfuse-apart

Lastly) Pricing. It’s FREE to get started. Try it out! No obligation. Basic plans with a single landing page are permanently free. After you start using it and you want to manage multiple advertising campaigns and/or you need more features, it starts around $12. So we’re not talking big money here, folks. :-)

Info here: http://qfuse.com/get-started/packages-and-pricing

Don’t Drop The Ball With Your QR Code/Marketing Campaign!

SO MANY people and organizations use QR Codes very incorrectly; but when using Qfuse you really can’t screw it up. :-)  But if you have any questions let us know since we’re here to help.

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ABC’s eBev 2013: Digital, Mobile, and Social Media Marketing

Posted on October 18th, 2013 by

ABCQfuse is a proud sponsor of the American Beverage Consortium’s (ABC) upcoming event eBev 2013. The event will have a heavy focus on the role digital media, mobile, and social media marketing is currently having –and can have–on the growth of the beverage industry.

This is a cutting edge event for the beverage industry and is meant to “take on the challenges of digital, mobile, and social media marketing from the beverage perspective.”  The role of digital, mobile and social media marketing in the lives of consumers and companies alike is growing significantly and such an event should help to ensure members of the industry are keeping up with the newest technological changes and are able to compare their campaigns with their peers.

One of the key goals of the conference, however, is not just to touch on the creative element of said campaigns but instead, as Alex Brooks, Managing Partner of ABC puts it “to accurately capture data and generate meaningful consumer insights that allow us to simultaneously justify spending while improving efficiency and effectiveness.”

The event will feature some of the best specialists in digital marketing including Lucas Herscovici, VP Digital marketing North America for Anheuser-Busch InBev; John D. Ross Jr., Senior Digital Marketing Manager for PepsiCo; and Rob Wilk VP of Sales with Foursquare, among many other top minds in the industry.

The topics covered will range from Youtube and video content marketing integration, to competitor peer research, all the way to end to end content marketing plans.  There is really little chance an attendee can leave this even without becoming an expert in the field.

It is events like these that will help ensure the beverage industry stays ahead of the ever-changing marketing trends with effective tools and strategies for engaging target audiences in new ways.

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Red Bull and Qfuse Team Up for Mobile App Promotion

Posted on October 16th, 2013 by

red-bull-kart-fighter-logoQfuse, a leading provider of mobile engagement solutions, is happy to have collaborated with Red Bull Bahrain on a new campaign to launch the Bahrain Map on the Red Bull Kart Fighter World Tour app, a fast-paced, adrenaline-pumping racing game that lets players compete on tracks around the globe. This new version builds on the success of earlier versions of Kart Fighter with new controls, speed boosts, over twice as many tracks, Game Center achievements and a whole lot more spectacular racing!

Red Bull Bahrain engaged Qfuse to collaborate on a campaign to promote the Red Bull Kart Fighter World Tour app in Bahrain, known worldwide for its rugged Karting terrain, with a custom QR code that was integrated into promotional posters and other materials. The custom QR code integrates the promo material’s icon and color scheme, and when scanned allows users to easily download the App.

RedBull4The codes created for the campaign are routed through the Qfuse platform, giving the client real-time performance analytics, and the ability to maintain complete control of the QR codes, even after they are printed and published. The platform also supports use of NFC tags as well. For this particular project, Qfuse also leveraged their AppConnect tool to automatically detect the device type of users and direct them to the appropriate download platform (iPhone vs. Android vs. Windows) for a seamless user experience.

“We’re very pleased to have partnered with Red Bull on this project to promote the Kart Fighter app – it’s all about facilitating action and engagement, which is the essence of Qfuse” said Jason Summerfield, Qfuse CEO.

Kart Fighter App Download Links:

Apple: https://itunes.apple.com/en/app/red-bull-kart-fighter-world/id500962646?l=en&mt=8
Android: https://play.google.com/store/apps/details?id=uk.co.kempt.kartfighter 
Windows: http://www.windowsphone.com/en-gb/store/app/red-bull-kart-fighter-world-tour/b61f41d7-ebd7-4920-a44d-0d0dca5c6df6



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Qfuse Partners with ExactTarget’s HubExchange

Posted on July 19th, 2013 by

Qfuse ExactTarget HubExchangeExactTarget customers can now download and install a Qfuse app in HubExchange directly within their use of the Interactive Marketing Hub.

This app enables users to extend the reach of the ExactTarget platform with Qfuse’s mobile engagement platform. ExactTarget customers can now build their email lists with QR codes and NFC tags via a “scan to signup” feature, as well as mobile lead capture with SalesForce integration. The Qfuse platform also allows users to easily develop full-featured mobile landing pages and micro-sites for use with targeted mobile campaigns such, SMS, mobile advertising and social media outreach.

The Quse app is now available at https://hubexchange.exacttarget.com/listing/qfuse/beta.

About ExactTarget
ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget’s suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. For more information, visit www.ExactTarget.com.

About HubExchange
Finally there’s an app marketplace that’s truly made for marketers. Drop-and-go apps from the HubExchange take your marketing further than ever, creating more possibilities, more great ways to connect with your customers. It’s a natural extension of your ExactTarget marketing solution that lets you find, add, and start using the best apps right away—and the sky’s the limit. Reaching any customer, in any channel, with any message just went to a whole new level. ExactTarget’s HubExchange. Built by marketers, for marketers. For more information, visit www.HubExchange.com

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The Future of Mobile Technology (through pictures)

Posted on July 5th, 2013 by

For some reason there is still so much negativity in the world today surrounding the future of various mobile technologies like QR codes and NFC.  Many people for some reason cannot understand why they would be useful, how they can benefit their own lives, or how they can lead to economic progress and wealth creation, and they take their lack of understanding and often times try to convince others that their lack of imagination or understanding is reason enough to believe that these different mobile technologies are doomed to fail.

Obviously I disagree with these naysayers, as I think anyone with a bit of imagination, or even a tertiary understanding of how markets (read: ‘people’) act, would.  But I do not believe I am unrealistically optimistic, as I think there is a time and place for these technologies.  I also worry about the potential for government manipulation and control if they get their hands on these technologies (for example government would love a fully cashless monetary system so they could more easily manipulate the money supply, tax their subjects and watch over the actions of everyone under their control).  But I hope the people will prevent this sort of thing from happening as I believe we have learned much about our government from the recent events involving the NSA and IRS.

The future I see for these mobile technologies though is similar to the infographic you see below.  The potential and usefulness for these technologies in our everyday life is amazing.  From increased financial security, to greater convenience, to lower prices there is a real and significant benefit to the mass adoption of NFC, QR codes and the like.

This infographic might even help those unimaginative readers out there come to have a greater respect for the potential of these mobile technologies.  If not I would love to hear your criticisms in the comments section.

For those who have yet to adopt these mobile options but would like to learn more about getting started be sure to visit our site.
Mobile Payment 2015 [infographic]
Mobile Payment 2015 [infographic]
Compliments of Mobile Payments Today

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