It is hard to say the actual usage of U.S. phones with NFC enabled. Most devices these days have NFC capability, but the one big exception has been iPhone, which as most people know has huge market-share. A significant development has been that the latest iPhone 6 doeshave NFC, but it appears to be locked down only for the Apply Pay feature at this time. Still, many speculate that this is a positive indication for future growth of NFC. If you search around the web, you can find many articles speculating on NFC growth, for example: http://www.cnet.com/news/nfc-enabled-cell-phones-to-hit-416-million-shipments-report/.
Because NFC is still an emerging technology for many/most users (even those who have it and may not be aware of it) it’s typically a best practice to also include a QR code and/or a short-URL (Qfuse also generates short-URLs) in order to provide an alternate method of engagement for non-NFC users. But it really depends on your use-case and target audience/device.
Qfuse URL Structure & Default Functionality
By default our Qfuse platform’s mobile site URLs are formatted as qfuse.com/site-name. However, with an Enterprise account we have the capability to also have sites resolve to a custom URL of our clients’ choosing; so it would be your-url.com/site-name. This way our clients can can provide their customers the direct URL (or link to the URL) and it would show on their custom domain.
Tuesday, Sept. 9, 2014 saw Apple release its newest version of iPhone to the public – the iPhone 6, complete with a larger screen, back to the bevelled edges, and even NFC. NFC, short for “near-field communication”, allows for your new iPhone to talk to other devices. Although Apple’s main focus is Apple Pay – where you can pay for your coffee or lunch with the tap of your phone – the NFC tag, in combination with Qfuse, can greatly enhance a business’ marketing potential.
Imagine a customer walking into a store, seeing your product, and being able to tap their phone on a nearby advertisement and automatically viewing a video, or visiting your website. This has even more advantages if you happen to have an e-commerce store; for example, say you sell shoes. A customer walks in, falls in love with a style of shoe, but the store doesn’t have the color they want. Enter NFC – the customer can tap on the advertisement and instantly get a list of nearby stores that carry your shoes – and have the color in stock.
The possibilities to using NFC are endless; customers who tap can receive a percentage off one of your products; someone interested in your service can tap to sign up for an e-mail list. The technology can even expand to outside of a store. Billboards on bus stops can contain NFC tags, which can be tapped for more information; they can also be embedded within stand-alone posters in malls or grocery stores, directing the customer to a sale or new product within the vicinity. This is advertising in its most interactive … any matter of information can be directed to the tapped smart phone, such as current and local reviews, website landing pages, even app download!
Qfuse can help manage your NFC-enriched promotions, from one NFC tag to a 100 or more. By tracking the amount of people who use the NFC, including where they are, what time of day, etc., you can improve your promotions immensely. Qfuse can also generate unique, user-friendly mobile landing pages – so that when someone does use your NFC, they are brought to a landing page that shows beautifully on any mobile phone, and includes all of the important details.
What about the smart phone users who are not NFC-enabled? Qfuse allows you to generate QR codes that link to the exact same places as the NFC tags do; ensuring your entire audience is covered, no matter what phone they carry. As well, the software-as-a-service allows you to pass along the data from your NFC codes to other programs, including Salesforce. Data are one of a business’s most important tools—and can be highly effective when used properly.
NFC isn’t a new technology – it’s been around in Android phones for a while now. According to Statista, Apple has about 19.8 per cent of the mobile market, so far in 2014. And since Apple is so good at advertising its features, NFC is on the verge of booming – meaning now is the best time to get ahead of your competitors and get started with NFC and Qfuse.
We’ve launched a video showing how Qfuse can be used as a mobile website and landing page builder. Check it out below!
Here’s a transcript of the video.
Qfuse makes it easy to produce great-looking mobile websites and landing pages that are optimized for display and performance on smartphones, like iPhone, Android, and Windows Mobile.
Our professional mobile website builder is loaded with features and allows you to see all of your edits as you work, in real-time
Quickly customize your mobile landing page to match your brand by uploading your logo and customizing your color scheme.
Choose a mobile website template from our template library or define your own custom style with a few clicks.
Create mobile pages with text content, image galleries, videos, and social media capabilities. Qfuse also makes it easy to add interactive features to engage your users, such as click-to-call buttons, customizable contact forms, and GPS mapping with Google Maps. Best of all, Qfuse has industry leading real-time analytics to show exactly how your mobile pages perform and what visitors do on your site.
Whether you’re a small business that needs a simple mobile-friendly version of your regular website, an agency that needs to efficiently build and manage thousands of mobile landing pages for your ad campaigns – or anything in between – Qfuse has you covered.
Let us know what you think of our latest video below!
Ok – so here’s the deal. If you don’t know the first thing about using QR Codes and/or Mobile Landing Pages for marketing and engagement, this quick post will focus as a decent “cheat sheet.” I’ll layout the basics first and then explain how our platform, Qfuse, can help easily and cheaply:
2) QR Codes allow you to connect offline and online media. We call this “Connected Media.” Essentially with QR Codes you’re able to take any marketing collateral on which you can print (e.g. brochures, business cards, flyers, posters, etc) and extend the delivery and sounding board for your message/marketing. This allows you to now convey virtually an unlimited amount of additional info and interactive content which a static, printed piece of paper never could. For example you can add video or social media or seek immediate lead capture via a contact form, etc. Read more here: http://qfuse.com/features/connected-media
3) Our platform is dynamic, mobile-focused, and has analytics to track your success. You can print codes and then change where they direct anytime after printing. Our codes allow you to direct to mobile-friendly content for easy engagement. And Qfuse also tracks the results of how well your scans perform and what content people click on after scanning a code. Because we believe knowledge is power and leads to greater ROI. Read an overview on our feature-set here: http://qfuse.com/qr-code-features
4) If you do decide you want to go into QR Codes and the mobile web, it’s important to chose your vendor wisely since otherwise you may miss out on valuable features and capabilities. See what sets Qfuse apart here: http://qfuse.com/learn-more/what-sets-qfuse-apart
Lastly) Pricing. It’s FREE to get started. Try it out! No obligation. Basic plans with a single landing page are permanently free. After you start using it and you want to manage multiple advertising campaigns and/or you need more features, it starts around $12. So we’re not talking big money here, folks. :-)
Qfuse is a proud sponsor of the American Beverage Consortium’s (ABC) upcoming event eBev 2013. The event will have a heavy focus on the role digital media, mobile, and social media marketing is currently having –and can have–on the growth of the beverage industry.
This is a cutting edge event for the beverage industry and is meant to “take on the challenges of digital, mobile, and social media marketing from the beverage perspective.” The role of digital, mobile and social media marketing in the lives of consumers and companies alike is growing significantly and such an event should help to ensure members of the industry are keeping up with the newest technological changes and are able to compare their campaigns with their peers.
One of the key goals of the conference, however, is not just to touch on the creative element of said campaigns but instead, as Alex Brooks, Managing Partner of ABC puts it “to accurately capture data and generate meaningful consumer insights that allow us to simultaneously justify spending while improving efficiency and effectiveness.”
The event will feature some of the best specialists in digital marketing including Lucas Herscovici, VP Digital marketing North America for Anheuser-Busch InBev; John D. Ross Jr., Senior Digital Marketing Manager for PepsiCo; and Rob Wilk VP of Sales with Foursquare, among many other top minds in the industry.
The topics covered will range from Youtube and video content marketing integration, to competitor peer research, all the way to end to end content marketing plans. There is really little chance an attendee can leave this even without becoming an expert in the field.
It is events like these that will help ensure the beverage industry stays ahead of the ever-changing marketing trends with effective tools and strategies for engaging target audiences in new ways.