Posted on December 4th, 2013 by Timothy Boyle
Take College Game Day, Bitcoin, and a QR code, put them together and what do you get? $24,000 in the wallet of a poor college student. Wish I had thought of this.
This is a perfect example of the possibilities of a QR code and the practical benefits.
For those who don’t watch college football, College Gameday is a live ESPN broadcast from a college campus where typically one of the biggest college football games will be played on that given Saturday. This typically draws huge fan support, and as with every Gameday, most of these student fans bring signs to show off to the camera and the television viewers.
Well one smart student brought a sign that read simply “Hi Mom Send” with a large QR code and Large Bitcoin photo underneath it. To anyone familiar with QR codes they would understand that the student was indicating that they could donate Bitcoins by scanning the QR code (Bitcoins, for those that are unfamiliar, are a private form of e-currency).
To the amazement of many, likely including the student with the sign, the student received 22 Bitcoins from over 100 people (1 Bitcoin = ~$1,100 FRN’s currently). Totaling ~$24,000. Probably more than this student has made in all his summer jobs put together. A successful College Gameday for one fan, no matter the outcome of the football game.
This highlights, in a fantastic way, just how powerful a QR code can be. At least 100 people, who also used Botcoins, saw the code, scanned it, and voluntarily donated to this student and received nothing in return. If you are a company selling something, anything, think of the number of transactions you could see just by using a well placed QR code in your advertising campaign. I suspect more people would prefer to receive something in return for their Bitcoins, or even more likely for fear of losing value, their Federal Reserve Notes.
If you aren’t using QR codes on your physical advertising, you are missing out. This student is a great example of how.
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Posted on December 2nd, 2013 by Timothy Boyle
A friend was at the Jordan’s Furniture in Avon, MA this past weekend and saw numerous poster advertisements for a charity called MARE (Massachusetts Adoption Resource Exchange, Inc.) which helps to find families for children in foster care.
The posters grabbed his eye and he noticed that they had a QR code on each poster under each child; this piqued his interest so he scanned the QR code.
The code took him to MARE’s desktop website. Not ideal. In this sense it isn’t necessarily a great QR code to highlight, but it’s not about how the QR code was used here, instead I want to point out how the QR code could have been used to really improve the advertisement and help generate even more interest for this great cause.
The posters highlighted different children looking for parents and a QR code was included on each child’s poster. But instead of the QR code directing the viewer to the MARE desktop site, a better possibility would have been directing the viewer to a mobile optimized site with a video of the child, or a biography and pictures. This could be done for each child to really personalize the advertisement and help prospective parents get to know the child right then. Perhaps seeing the child interviewed, or hearing about their back-ground might make a potential parent act sooner rather than later, or not at all.
Obviously this isn’t to pick on the MARE advertisements; I just thought it a good example of how QR codes have a lot of potential that often isn’t being tapped. QR codes are a great way to connect offline media with online media, but it works best when that online media has interesting and engaging content, thus making it worthwhile to connect in the first place.
When undertaking a QR code campaign like the one suggested above—that is a campaign needing numerous QR codes and mobile sites—a platform like Qfuse is going to ensure you can create these QR codes and mobile sites quickly and easily, while allowing you to make changes whenever needed, and all for a minimal cost to you.
| Read more by Timothy Boyle