Qfuse Blog - QR Code, NFC, and Mobile Marketing News

Consumers are on Mobile and so Should You

Posted on September 9th, 2013 by

The world is an ever changing place, particularly the modern world, and the consumer’s tastes and habits fail to stay the same.  Due to this fact, all businesses must be ready to change with the time, adapt and get ahead of the trends, or at least change with the trends.  One of the biggest changes and trends recently has been of consumers opting out of the traditional physical shopping to online shipping, but it hasn’t stopped there, instead this online shopping has now moved to mobile shopping.  And it is in this arena that businesses must adapt today or be left behind.

Increasing Number Mobile Shoppers

Roughly 65% of all mobile users said that they use their devices to shop online (per a First Data Corp-ICICI Merchant Services study), and this number is only likely to increase.  Per a recent Adobe Mobile Consumer Survey of these mobile shoppers the most purchased items were “clothing, shoes, and jewelry…followed by books, magazines, and newspapers…[then]movies, music, and games (excluding mobile games).”  This means many consumers are willing to shop for most consumer items on their mobile devices.  This fact means a lot to your current and future sales.

How Much is Being Spent via Mobile?

If we look at some other results of the Adobe survey (results below) then you will noticed that just under half of all respondents said they have spent between $1-249 on purchases from their mobile devices in the past year.  Not a large number for sure.  But what that does mean is that 56% of mobile consumers spent OVER $250, with 12% of people spending $750 or more.  These numbers should not be overlooked as all mobile sales add up to roughly 15% of all ecommerce sales and this number only continues to grow.

Adobe survey

The future of online sales (and many current offline sales) is mobile.  This trend is likely not stopping anytime soon.  If you want to have success for your business in the future you need to get on mobile now.   This means ensuring you have a mobile optimized website or mobile app with all the information your consumer would want, easy check out, product comparisons, etc.  Give you current consumer and future consumer what they want, and don’t get left behind.

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5 Reasons You Should Use NFC

Posted on September 6th, 2013 by

Transportation paymentsThere are a handful of technologies on the market today trying to get noticed and adopted in a mainstream way, some like QR codes have been able to do this, but others have not or their future remain unsure.  For those still considering whether or not to use NFC technology for your marketing campaign, your payment systems, or whatever, below are five reasons why you should choose NFC.

Instinctive: NFC requires almost no thought or effort on the part of the user unlike some other similar technologies like QR codes (which require the downloading of an app, the opening of the app and the scanning of a bar code).  All the user needs to do is tap or wave their smartphone near the NFC tag and the transaction occurs.  It is as simple as that.  The easier it is for the user the more likely the technology will be used, and it doesn’t get easier than NFC.

Multipurpose: NFC can serve an incredible number of purposes and can be useful for almost any industry, or any need.  For example, a company like Starbucks might, and indeed has in the past, used NFC as a system of payment.  Another company might use the technology as a way to advertise on physical marketing material.  Another company might use it as a way to provide additional value to their product, like a Museum using it to create an interactive experience with visitors.  There are thousands, if not millions of ways NFC can be used, just figure out what is best for your company or organization and start using the technology for great results.

Secure: The fact that NFC transmissions are such short range, varying anywhere from contact to a few centimeters ensures that the transaction will be private and secure.  The technology also has built in capabilities to improve security if needed.

Interoperable: This NFC technology is compatible with the many existing contactless card technologies that are already on the market, making adaption seamless in most cases.

Nearing Critical Mass:  NFC is already a well known technology and the infrastructure already exists.  Most smartphones already have NFC capabilities built in and the few that don’t plan on seeing their next generation phones become NFC compatible.  The momentum is towards NFC and it doesn’t look to be slowing down.  People are already familiar with the technology and as even more businesses and organization are beginning to use NFC the critical mass needed for full market adoption will not be far off.

If you are looking for a great place to start designing, implementing and managing your NFC campaign, be sure to check out our platform here.

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NFC for Daily and Personal Use

Posted on September 3rd, 2013 by

Home UseTypically I write about NFC technology in general and how businesses or organization are using or might use the technology for marketing and advertising uses.  But there are other ways NFC can be used by anyone to help make their lives more efficient, easier, or simply cooler.  Here is a list of a handful of the possibilities:

NFC tag in car:  Place a programmed NFC tag on your dashboard or on a phone holder and have it enabled Bluetooth automatically (this will greatly encourage you to not use your phone while driving).

NFC tag in car:  Do the same as above but have it launch a music app or iTunes and start rocking out the moment you turn you car on.

NFC tag on Nightstand:  Program your tag and place it on your nightstand so that every night as you get in bed and place your phone on your nightstand your alarm is automatically enabled, and when you flash it again it goes to snooze and a third time shuts off.

NFC tag on Nightstand:  Like above you might also program the tag so that it automatically turns off all sound (minus your alarm), or start a white noise app to ensure a great sleep.

NFC tag for work or home visitors:  Program the NFC tag so that if someone flashes it with their smartphone they will gain instant access to your home or work wifi, allowing easy access but while also keeping your password protection in place for unwanted or unexpected visitors.

NFC tag at work:  Program a tag and place it on your desk so that every morning when you come in you place your phone on your desk and your daily planner pops up, or use it for some other important daily work routine or app.

NFC tag near main entrance into your house:  Program the tag so that when you enter your house you simply flash your phone in front of your mounted NFC tag and wifi is enabled.

NFC tag mounted on room wall:  You flash your phone and your favorite playlist starts playing over your speakers (assuming it is synced to your phone).

These are just a handful of possibilities for personal use of NFC tags, but the actual uses are almost endless depending on your creativity.  Near field communication is for everyone, not just large companies.


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5 Statistics on Mobile Video Content and Why it is Important for Your Marketing Campaign

Posted on September 3rd, 2013 by

video example screen50 Percent of all mobile traffic is made up of online video content

More and more people are using smartphones and tablets to watch video content online rather than on PC’s or laptops as this statistic makes clear.  Due to this fact, it makes sense to ensure your marketing campaign contains relevant and entertaining video content.  Always give your customer what they want and how they want it, in this case that means interesting video content.   For more on this subject check out this article about the proper way to use video on the mobile platform.

Mobile and tablet shoppers are 3 times as likely to view a video as laptop or desktop users

If you are a business or organization who wishes to increase sales it makes sense to try and target your marketing campaign towards those types of people who are most likely to make a purchase.  This means that your advertising and marketing campaign would be best utilized by going after the mobile user rather than the traditional PC user.  Mobile users are more likely to view your content and more likely to make a purchase.

Mobile video ads that include social media buttons drive 36% higher engagement

Everyone is using social media these days and rightly so, it allows you to interact with your customers, keep in contact, and most importantly it can assist in generating inexpensive and high quality advertising.  So when you have mobile content that you might want others to share on their various social networks it would be smart to include their various buttons on said content.  This statistic above makes it very clear why it is even more important with mobile video content.

92% of mobile video viewers share mobile video content

This statistic goes along with the one mentioned above.  The types of people who view videos on the mobile devices are also the ones most likely to share them on their social networks or in other ways.  So make sharing of videos easier and your content will be seen quicker and by many more people.  The benefits are obvious.

Branded video content reaches 46% of all internet users and 54% go on to click though to the brand’s website

This is rather self explanatory.  Branded video works and can be very useful in engaging consumers with your content.  Just make sure there is a smooth and easy transfer from the video to your website or other landing page.   Use the video as a way to promote your other content being linked to, make sure this content is relevant and is beneficial to both parties, and watch the campaign be a great success.

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