Posted on July 13th, 2013 by Timothy Boyle
1) More than half (58%) of all US consumers own a smartphone.
This figure isn’t slowing down; soon a super majority of Americans will own smartphones.
2) Over 1.2 billion people access the web from their mobile devices.
Obviously as more people own smartphones, as people switch more from desktop to mobile, and as businesses move to spend more resources on mobile, this number will dramatically increase as well.
3) Global mobile traffic now accounts for 15% of all Internet traffic.
For the same reason as above this number is only going to continue to grow, particularly in less developed countries where they simply skipped over the personal computer phase and went right to mobile as a much more convenient and inexpensive tool to access the internet.
4) 61% of people have a better opinion of brands when they offer a good mobile experience.
No one wants to be directed to a desktop site on their smartphone, or a mobile site that doesn’t provide them with the information they actually want. Make sure you have a mobile optimized site that contains only the information people would want who are searching on their mobile device, and of course make it look pretty.
5) 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store.
Consumers do the former in order to price check and value check and the latter to help search for products and services they are looking to find, so make sure you utilize your mobile to catch or defend against these price checking and catch people looking for the product or service you sell.
6) Almost half a billion tablets will ship in 2013 and 2014 alone.
That’s a lot of tablets. Better get ready for the consumers using this new platform to access the internet.
7) Tablet users spend 50% more than PC users.
As if the stat above wasn’t enough to convince you to become tablet optimized, this should certainly tilt the scales.
8) Mobile-based searches make up one quarter of all searches.
This is only likely to grow in the coming years, so you had better be pumping resources into mobile advertising and mobile optimization.
9) 95% of smartphone users have searched for local info.
This means you need to ensure your mobile ads are very targeted based on location, and if you are a small local retailer this is where you can ensure your targeted mobile advertising gets the most bang for your buck.
10) Mobile web adoption is growing 8 times faster than web adoption did in the 90’s and 00’s.
This technology is spreading fast in the US and globally. You had better get on board, and fast or you may be left behind.
| Read more by Timothy Boyle
Posted on July 11th, 2013 by Timothy Boyle
I have encountered hundreds, if not thousands of QR codes over the past few years and out of these thousands of codes I have seen and scanned myself only a very small minority—perhaps under 10%—have been used correctly in both the technical and creative realms. Often times I find a QR code campaign that appears as if little to no thought went into it, and that someone just threw it on as an afterthought. Quite often I find codes that are technically sound but lack creativity and provide the customer with no added value or good reason to scan the code in the first place. It is a rare sight when I find a code that is both technically sound and gives the consumer an interesting reason to scan the code and be engaged. Before your QR code campaign ends up like one of these thousands of failures here are some pointers you should follow:
Get the Technical Basics Down
What this means is ensuring your QR code density is low for quick and easy scanning (you can do this by using a link shortening program like qfuse.it or bit.ly). Make sure there is a nice white border around your code, again to ensure quick and easy scanning. Make sure your QR code is clearly visible and has a call to action. Make sure your QR codes have analytics so you can analyze the scanning data and make changes as needed based on this information. And lastly, MAKE SURE YOU HAVE A MOBILE OPTIMIZED SITE!!! This cannot be stressed enough. If you don’t have a mobile optimized site, don’t even bother using QR codes, it isn’t worth it. Anyone who scans your code and goes to your desktop site on their small mobile phone will quickly be exiting your site and you will have lost them forever.
Creativity and Usefulness
Don’t just connect QR code to your website and call it a day, this serves no purpose and will again ensure the consumer quickly exits your site. A QR code should serve a purpose and give the consumer a reason to scan your QR code. Don’t waste their time. This means only use a QR code if you are going to offer them something useful like coupons, discounts, interesting information, or entertainment. And when you do offer something interesting make sure you clearly state what they will get upon scanning the code; convince the consumer it is worth their time to scan your code. BE CREATIVE. This might mean being creative with the code itself, its location, its size, or it might mean being creative with where the code takes the consumer or what the consumer will receive from scanning the code. Perhaps it takes them to an online game or app, or maybe it takes them to a video or song. Think outside the box.
Engage the consumer and keep them interested, provide them with added value and great content, ensure the technicals are perfect and you will see your QR code campaign bring back a fantastic ROI. Use codes poorly like everyone else and your ROI will be lackluster at best.
Of course it helps to adhere to best practices as well as using a platform that helps manage all of your codes, mobile sites, and analytics in one place.
| Read more by Timothy Boyle
Posted on July 10th, 2013 by Timothy Boyle
The possibilities with NFC technology are truly near infinite. Due to this, it becomes vital to identify those exceptional possibilities in order to properly allocate resources in the most efficient manner possible.
One potential NFC use that fits into the exceptional possibility for most businesses is that of using NFC on print advertisements. This is particularly a great use for anyone trying to sell something, promote the downloading of apps, or spreading information.
With an NFC enabled poster for example, the consumer can physically interact with the advertisement as long as they are made aware that it is NFC enabled, and are convinced through a call to action to place their phone near the poster.
Let’s say this poster is advertising a new video game. There might be a call to action to tell the consumer to “tap your phone here to see a preview of NCAA’14 football, and pre-order your game right from your phone!” This NFC enabled poster is now helping to capture more sales by providing more information to the consumer encouraging them to get excited for the launch, and providing them with the possibility to purchase the game right at the moment the consumer’s interest is highest.
Or perhaps you are Bank of America and you want to promote the download of your new mobile App. Here you might have a poster NFC enabled and through a call to action tell consumers to tap their phone here to download the app. Perhaps you might offer consumers the chance to be entered into a drawing for some prize if they use NFC to download the app.
Or maybe you are a political organization like The Cato Institute and run an advertisement critical of some recent policy enactment and want to spread some relevant information. Here you might promote the spread of this information through NFC enabled advertisements and include a call to action for consumers to tap their phone to the poster for instant access to the information and promote signing up to be alerted about future activist events or educational programs.
Any organization who wishes to do any of these things or more can utilize NFC to help increase the abilities, value, and efficiency of their physical advertising campaigns. Just think of the end goal of said advertisements and use NFC technology in a way that helps you achieve that end. The profits will soon follow.
Just make sure you are using the technology correctly and following our best practices, as well as using a platform that helps to ensure that end, is inexpensive, allows you to control your many NFC tags from a single location, and is incredible easy to use.
| Read more by Timothy Boyle
Posted on July 8th, 2013 by Timothy Boyle
NFC is often pigeonholed as a technology whose main purpose is as a device for payments. While this is indeed a very useful and important use for the new technology it is by no means limited to this purpose, and in fact, I suspect it will be the non-payment uses that will really drive NFC to critical mass in the coming years.
Using NFC Beyond Contactless Payment
One great example of NFC being used for non-payments purposes and a good look into the future of NFC is the Museum of London.
The Museum of London was an early user of NFC technology and brought it into their exhibits in 2011. The idea behind using this technology for the museum was to help make the exhibits more interactive, provide great information and value, help connect visitors to social networks like Facebook, foursquare, and Twitter, and promote future exhibits and the ability to pay for those exhibits in advance using a mobile landing page and on their phone.
Engaging Visitors on a Deeper Level
The many benefits to this sort of technological adoption for a place like the Museum of London are obvious. First, connecting many of these individual paintings or artifacts by NFC to more online information provides the individual with a better experience and helps make the particular painting or artifact come alive. This sort of added value can help ensure these visitors come back in the future.
Connecting visitors to their various social networks and using NFC to promote “liking” or “sharing” on Facebook for example, allows the museum to advertise for free and increase interest.
Advertising future exhibits to current visitors while they are at their peak interest and allowing them the easy ability to purchase tickets for these future exhibits is a fantastic way to promote and increase ticket sales.
Other museums around the world would be smart to do the same as the Museum of London, particularly now that more and more phones are NFC enabled and the number of users only continues to expand at leaps and bounds. Clearly as you can see NFC technology is a promising technology that can improve the museum experience, help with advertising and even promote sales, and for only a very small cost.
If you plan on using NFC in the near or distant future though, make sure you are following best practices and using a NFC marketing platform that is self explanatory, easy to use, and helps make sure you are using the technology right.
| Read more by Timothy Boyle
Posted on July 5th, 2013 by Timothy Boyle
For some reason there is still so much negativity in the world today surrounding the future of various mobile technologies like QR codes and NFC. Many people for some reason cannot understand why they would be useful, how they can benefit their own lives, or how they can lead to economic progress and wealth creation, and they take their lack of understanding and often times try to convince others that their lack of imagination or understanding is reason enough to believe that these different mobile technologies are doomed to fail.
Obviously I disagree with these naysayers, as I think anyone with a bit of imagination, or even a tertiary understanding of how markets (read: ‘people’) act, would. But I do not believe I am unrealistically optimistic, as I think there is a time and place for these technologies. I also worry about the potential for government manipulation and control if they get their hands on these technologies (for example government would love a fully cashless monetary system so they could more easily manipulate the money supply, tax their subjects and watch over the actions of everyone under their control). But I hope the people will prevent this sort of thing from happening as I believe we have learned much about our government from the recent events involving the NSA and IRS.
The future I see for these mobile technologies though is similar to the infographic you see below. The potential and usefulness for these technologies in our everyday life is amazing. From increased financial security, to greater convenience, to lower prices there is a real and significant benefit to the mass adoption of NFC, QR codes and the like.
This infographic might even help those unimaginative readers out there come to have a greater respect for the potential of these mobile technologies. If not I would love to hear your criticisms in the comments section.
For those who have yet to adopt these mobile options but would like to learn more about getting started be sure to visit our site.
Mobile Payment 2015 [infographic]
Compliments of Mobile Payments Today
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