Posted on March 5th, 2014 by Timothy Boyle
I was at one of my favorite Portsmouth, NH coffee shops called Popovers the other day and sitting next to the register was an advertisement to vote for the “Best of NH 2014”. Accompanying this advertisement was a QR code of equal size urging people to scan the code and vote for the best of various categories. This, I thought, was a great example of how QR codes can be used to promote similar contests and events.
Not only does this sort of advertising promote the actual “Best of NH” contest, but by this particular coffee shop having it displayed on their checkout counter right next to the register it also accomplishes something else for said coffee shop. If a person is a customer at this business they are likely a supporter of said business since they have chosen your coffee shop in this case over the many other options. So if you have the “Best of NH” advertisement and QR code (or any similar type of contest), they are most likely going to scan the code and vote for you. Helping to promote your particular business and the overall event or contest.
If your business is putting on a contest that is just store wide, or if your organization is trying to promote a contest or event over a given region or through numerous businesses, having an advertisement that allows interaction and immediate entry at the time of peak interest by consumers, then QR codes can dramatically help the cause.
An advertisement with the QR code will help go a long way to the success of these sorts of things, but it is also important that you entice the target audience to actually scan the code. This might be done by offering some sort of discount, or a raffle, or some other benefit, and then using a call-to-action to make sure this is known to all onlookers. Do this and participation is likely to dramatically increase.
In this particular case of the Popovers coffee shop they at least got one extra vote that they wouldn’t have received had they not advertised the contest at their register. Just by having it there they received my vote that otherwise would never have been cast, or would have gone to some other coffee shop. And in this case, I suspect, every vote will matter in who wins the award, and the bragging rights that will go along with it (and maybe even a plaque! Who knows).
QR codes can serve many purposes, but using them to push in-store contests or area events is a perfect idea, so long as you are using them correctly and offering people something they would actually want or benefit from. And of course be sure to use a platform that will make using your QR codes easy, effective, and in compliance with best practices.
| Read more by Timothy Boyle
Posted on February 27th, 2014 by Qfuse Staff
| Read more by Qfuse Staff
Posted on February 23rd, 2014 by Jason Summerfield
When creating a QR code that resolves to a URL it is generally advantageous to keep your URLs short, so that the code only needs to hold minimal data and can therefore be sized smaller and will scan more reliably. Codes that have long URLs embedded within them require the data to be more dense and therefore need to be somewhat larger.
To easily create short URLs for QR codes, many people opt to use a URL shortening service such as bit.ly and goo.gl . The obvious advantage being that such services allow you to take a long URL and immediately make it short, meaning your QR code is nice and small, with only minimal data. Another advantage is that these services will provide some basic stats on how many times the link has been clicked over time, so if you only use the link for a QR code you can get a sense of scan performance.
While URL shortening services like bit.ly and goo.gl are extremely practical for generating short URLs to share as links on the web, in email and social media posts, they are not well-suited for professional-grade QR code publication and management. Sure, these services are preferable compared embedding a long URL directly into a QR code, but it’s important to understand that they are not ideal.
The reason that bit.ly and goo.gl are not ideal for QR code campaigns, is because the destination URLs cannot be changed once your QR code is published. This means that the QR code you create using one of these services will always go to the same place and is locked forever. It’s not hard to imagine how this can be problematic when you are producing printed materials with QR codes (e.g. advertisements, displays, packaging, labels, business cards, brochures, publications, etc) – what happens if you want to change the destination of the code at some point after it’s printed? If you’ve use bit.ly or goo.gl to create your QR code you’re out of luck.
In order to maintain true control over your QR codes, even after they’ve been printed and published, you need to use a professional system (e.g. such as Qfuse) that generates dynamic QR codes. Dynamic QR codes allow you to change the code’s destination at any time, according to your business needs. Such management features, combined with powerful qr code scan analytics, is the only way to ensure that you can maintain complete control and measurement of your code’s performance throughout its lifecycle.
If you simply need a QR code for personal use than bit.ly and goo.gl are probably sufficient for your needs. But if you’re planning a professional campaign with any longevity, you’ll want to make sure you use the right tools for the job, so look elsewhere.
| Read more by Jason Summerfield
Posted on February 20th, 2014 by Sean Dempsey
A “Cheat Sheet” for Getting Started with QR Codes
Ok – so here’s the deal. If you don’t know the first thing about using QR Codes and/or Mobile Landing Pages for marketing and engagement, this quick post will focus as a decent “cheat sheet.” I’ll layout the basics first and then explain how our platform, Qfuse, can help easily and cheaply:
Preliminary) If you know NOTHING about QR Codes at all, here’s a great 1-minute overview to lay the groundwork - http://qfuse.com/learning/what-are-qr-codes (read this first)
Ok – now that you know what a QR Code IS, how can it be useful to you and why consider Qfuse? Good questions. Well here are 5 key points:
1) QR Codes are a great way to do engagement. We just published a great piece on this in our partner ExactTarget’s blog. I know it’s about a page long, but worth reading to get a sense why this is helpful: http://www.exacttarget.com/blog/qr-codes-and-mobile-landing-pages-for-list-building-and-engagement/
2) QR Codes allow you to connect offline and online media. We call this “Connected Media.” Essentially with QR Codes you’re able to take any marketing collateral on which you can print (e.g. brochures, business cards, flyers, posters, etc) and extend the delivery and sounding board for your message/marketing. This allows you to now convey virtually an unlimited amount of additional info and interactive content which a static, printed piece of paper never could. For example you can add video or social media or seek immediate lead capture via a contact form, etc. Read more here: http://qfuse.com/features/connected-media
3) Our platform is dynamic, mobile-focused, and has analytics to track your success. You can print codes and then change where they direct anytime after printing. Our codes allow you to direct to mobile-friendly content for easy engagement. And Qfuse also tracks the results of how well your scans perform and what content people click on after scanning a code. Because we believe knowledge is power and leads to greater ROI. Read an overview on our feature-set here: http://qfuse.com/qr-code-features
4) If you do decide you want to go into QR Codes and the mobile web, it’s important to chose your vendor wisely since otherwise you may miss out on valuable features and capabilities. See what sets Qfuse apart here: http://qfuse.com/learn-more/what-sets-qfuse-apart
Lastly) Pricing. It’s FREE to get started. Try it out! No obligation. Basic plans with a single landing page are permanently free. After you start using it and you want to manage multiple advertising campaigns and/or you need more features, it starts around $12. So we’re not talking big money here, folks. :-)
Info here: http://qfuse.com/get-started/packages-and-pricing
SO MANY people and organizations use QR Codes very incorrectly; but with Qfuse it’s almost ensured you can’t screw it up. :-) But if you have any questions let us know since we’re here to help.
| Tags: how do i use qr codes for marketing
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Read more by Sean Dempsey
Posted on January 23rd, 2014 by Timothy Boyle
I picked up my local paper last week and the first thing I noticed was a large print advertisement across the top of the front page and a QR code in the corner. I thought to myself that this is one of the rare times someone actually seemed to know how to properly use a QR code.
Using this QR code as an example I hope I can elaborate on how you should use QR codes for your own particular need, specifically for physical advertisements.
In this case the advertisement was for LimelightDeals.com, a company that helps to promote local deals in local advertisement campaigns. In particular the advertisement highlighted a special deal for Wild Willy’s Burgers in Rochester, New Hampshire, where you get $40 for the cost of $20. A pretty great deal if you are looking for an inexpensive night out.
In a traditional advertisement though, the conversion ratio probably wouldn’t be terribly high since it would require the consumer to remember to visit the site later. So not only might they just be too lazy to type in the web address, they might also forget to check it out later when they are in front of their computer.
In the actual advertisement we see here though, they have added a QR code and taken the advertisement into the 21st century. What this QR code intends to do here is dramatically increase the conversion rate of newspaper readers. Now people simply have to take their phone out of their pocket and they are directed to a landing page where they can take advantage of the deal immediately. They are now more likely to act on the advertisement, increasing the value of the advertisement for all parties involved.
The QR code, in this particular case, then takes the consumer who scanned the code to a landing page with the specific deal (at least it should, have, instead I was taken to a deal on a local spa). From here the consumer can purchase the deal, but not only that, the mobile website is set up to show other deals in the area for other local companies. So if someone goes to buy this particular coupon they will also see other’s that they might be interested in. Thus helping boost local business sales as well as LimelightDeals.com sales.
This is one way in which you can drive other sales through your QR code by sending consumers who scan the code to a landing page where there are other special deals or similar content for sale. Now instead of simply seeing an advertisement and having some tiny percentage of consumers act on it perhaps later in the day or week you now have an advertisement where consumers can immediately act and you can use this immediate action to show them not only the content on the physical advertisement but other content as well, meaning they may purchase even more.
What a QR code is really quite good at is providing consumers with an easy tool to access information, deals, entertainment etc., at the exact moment they are most interested. People are also lazy, so the easier you make it for them to access these benefits the better off your advertisement will be.
Using QR codes on your physical advertisements to provide relevant content to your consumers—if used correctly—will ensure more sales, greater brand interaction, and a more successful advertisement campaign. Just make sure you use a QR code platform that will let you reach your advertisement campaign’s maximum potential with all the right technical tools.
| Read more by Timothy Boyle